YSL成为首个在上海“攻占”张园和茂名北路的美妆品牌，与先锋体验营销机构奥德旺合作，共同打造了一场令人沉醉且震撼的体验活动。

YSL made history by becoming the first-ever beauty brand to take over Zhangyuan and Maoming North Road in Shanghai. Together with Auditoire, the leading experiential marketing agency, the event came to life and created a captivating experience for all who visited.

在仅有21天的紧张计划和执行期限下，我们把大胆的设想变为现实，并用8个小时的极限时间将整个街道改头换面。尽管面临挑战，把街面横道线变身斑马纹的创意脱颖而出。随着太阳的落山，白昼逐渐转为黑夜，YSL斑马纹在道路上鲜活闪耀。

With only 21 days to plan and execute the concept, the pressure was on to turn vision into reality. On top of that, they only had an 8-hour build time to set up everything on the street. But despite the challenges, creativity shone through as the streets were transformed into zebra patterns. As the sun set and day turned to night, the pattern came alive, luminating the pattern covered roads.

YSL的快闪活动在端午节期间展开，为上海的时尚爱好者和美妆达人们带来了与YSL全新产品的互动机会。

The YSL pop-up event unfolded over the Dragon Boat Festival, offering Shanghai’s fashion enthusiasts and beauty aficionados a chance to interact with the YSL experience trying out new products and taking Redbook worthy photos!

-end-

图片及视频来自网络及品牌公开信息，出处见网络

原文链接为：https://mp.weixin.qq.com/s/Iyh5ZsIYHZh1gqx_RnCIDA

部分信息来自 AUDITOIRE 微信公众号内容