周生生

周生生集团国际有限公司由周芳谱于 1934 年在广州创办，品牌名取「周而复始，生生不息」之意。1973 年，周生生在香港上市，成为香港首家上市的黄金珠宝公司。近九十多年间，品牌以足金起家，1983 年首创足金宝猪摆件，开创卡通生肖之先；此后逐步扩展到钻石、彩色宝石与高级珠宝，并引入国际珠宝品牌、开设博物馆主题体验店，以多品牌策略拓展版图。目前业务覆盖中国大陆、香港、澳门与台湾地区，拥有超过 1,000 间直营店铺，同时提供线上购物服务，累计获得超过 200 个奖项。
在活动营销上，周生生近年的线下项目围绕 IP 联名与体验空间展开：Charme 系列串珠以「宠爱由我」「此刻由我」为主题在多地做限时体验空间；与泡泡玛特 DIMOO 的「周游奇梦」把潮玩客流带进珠宝场景。2026 年 10 月在上海 Yard 200 的「一念·生光」珠宝艺术展，则把高级珠宝放进展陈与艺术装置之中，用东方哲学重述「光」的来源，让一家近百年历史的珠宝品牌以当代表达重新被看见。

Chow Sang Sang Group International Holdings Limited was founded in Guangzhou in 1934 by Chow Fong Po. Its name comes from the Chinese saying "zhou er fu shi, sheng sheng bu xi", meaning that things renew themselves endlessly. In 1973 the company listed in Hong Kong, becoming the first listed gold and jewellery company there. Over more than ninety years it grew from gold jewellery into diamonds, coloured stones and high jewellery; in 1983 it created the first gold pig ornament, starting a tradition of cartoon zodiac pieces. It has also brought international jewellery brands into its portfolio and opened museum-themed jewellery experience stores under a multi-brand strategy. Today its business covers mainland China, Hong Kong, Macau and Taiwan, with more than 1,000 directly operated stores and an online shopping service, and it has received over 200 industry awards.
Its portfolio runs from everyday gold pieces to high jewellery, and its retail formats range from mall counters to museum-themed experience stores and cross-border collaborations. The group has also invested in online shopping so that customers outside its store footprint can buy directly, and its awards record reflects decades of work on product design, service and store experience. Craft remains the through-line: the group runs its own precious metal laboratory, which was the first commercial laboratory in Hong Kong to be accredited for gold assay and, a year later, for platinum.
For event marketing, Chow Sang Sang's offline projects in recent years have centred on IP collaborations and experience spaces. Its Charme bead collection has travelled through several cities with pop-up spaces themed "Love Me" and "This Moment Is Mine", while a collaboration with Pop Mart's DIMOO turned a trend-toy audience into jewellery visitors. In October 2026, the "One Thought, Light Arises" jewellery art exhibition at Yard 200 in Shanghai placed high jewellery inside an exhibition and art installation, retelling the origin of light through Eastern philosophy, so that a brand with nearly a century of history could be seen again in a contemporary language.