高梵
品牌 · 活动营销案例
品牌简介
高梵(GUVET)是面向高端市场的中国羽绒服品牌,以鹅绒原料与工艺创新为核心,产品线覆盖日常通勤与高定时装场景。品牌近年持续推进高端化与时尚化,通过设计师联名、限时空间与艺术展陈,把羽绒服从冬季功能单品转向可日常穿着的时装表达。
GUVET is a Chinese premium down-apparel brand built around goose-down sourcing and craftsmanship. Its collections span everyday wear and elevated fashion pieces, and the brand has moved upmarket through designer collaborations, limited-time spaces and art-driven exhibitions, repositioning down jackets from winter necessities into everyday fashion.
GUVET is a Chinese premium down-apparel brand built around goose-down sourcing and craftsmanship. Its collections span everyday wear and elevated fashion pieces, and the brand has moved upmarket through designer collaborations, limited-time spaces and art-driven exhibitions, repositioning down jackets from winter necessities into everyday fashion.
收录案例
1 个
时间跨度
2026
覆盖城市
1 个
年份分布
2026(1)
活动类型
- 服装及鞋履(1)