ROYALCOVER 罗卡芙

ROYALCOVER 罗卡芙是意大利 Lyontex s.r.l. 旗下的高端家纺品牌，2005 年进入中国市场，中国运营主体为浙江罗卡芙家纺有限公司。品牌以意大利艺术文化为设计源流，采选进口天然原料，产品覆盖床品套件、被芯、枕芯、家居服与靠垫等品类，把意式生活的优雅格调转译为可日常使用的居家织物，产品线延伸至婚典与高定系列。2010 年，罗卡芙并购上海家纺品牌惠谊家纺，并代理 Roberto Cavalli Home、MISSONI HOME、MIRABELLO 以及法国香氛品牌 Lothantique 的中国市场业务，形成自有品牌与多品牌代理并行的格局。品牌曾入选「21 世纪奢华品牌榜」，是家纺行业中唯一与 LV、Giorgio Armani 等国际品牌同列的品牌，并在北京 SKP、上海久光等 95% 以上高端商场开设专卖店，在上海与浙江建有大型生产基地。近年罗卡芙把重心放在数字化新零售与线下体验，2026 年 10 月在上海第一八佰伴中庭落地「无限的清单」艺术展，以织物装置、面料触感与睡眠美学沙龙，把家纺从卧室私域带入公共艺术语境。

ROYALCOVER is a premium home-textile brand under Italy's Lyontex s.r.l. that entered the Chinese market in 2005; its China operation is Zhejiang ROYALCOVER Home Textiles Co., Ltd. Taking Italian art and culture, and the heritage of the Italian Renaissance in particular, as its design source, the brand selects imported natural materials and builds its collections around bedding sets, duvets, mats, pillows, loungewear, cushions and eye masks, translating Italian elegance into fabrics for everyday living. Its ranges run from classic and neo-baroque lines to modern, bridal, heir and haute-couture collections. In 2010 ROYALCOVER acquired the Shanghai home-textile brand Huiyi and took over the China business of Roberto Cavalli Home, MISSONI HOME and MIRABELLO as well as the French fragrance house Lothantique, running its own label alongside a portfolio of represented brands. Since its founding the brand has positioned itself at the top of China's home-textile market, bringing the latest Italian lifestyle to Chinese consumers and becoming one of the most respected home-textile names among business travellers and premium shoppers. ROYALCOVER was named to the "21st Century Luxury Brands" list, the only home-textile brand ranked alongside international names such as Louis Vuitton and Giorgio Armani. It operates concessions in more than 95 percent of high-end department stores in China, including Beijing SKP and Shanghai Jiuguang, keeps large production bases in Shanghai and Zhejiang, and is expanding its digital new-retail business including a Tmall flagship store. In October 2026 the brand staged "The Infinite List" art exhibition in the atrium of Shanghai Yaohan No.1, where a monumental draped fabric scroll, suspended jacquard forms, texture walls and a micro-fibre observation station led visitors from looking to touching and lying down, while a note wall invited them to write their own lists. The project moved home textiles out of the private bedroom and into public artistic discourse.