鹰牌
品牌 · 活动营销案例
品牌简介
鹰牌(EAGLE'S)是源自香港的滋补养生品牌,以花旗参为核心品类,产品线覆盖参茶、参片与固体饮料,在华人市场经营逾四十年。品牌长期以礼品渠道为主,近年转向日常滋补与年轻客群的场景化表达,2026 年在深圳落地首个线下沉浸式快闪「好参研究所」。
Eagle's is a Hong Kong–rooted health-supplement brand built around American ginseng, with a range spanning ginseng tea, slices and instant drinks. Long sold mainly as gifts, it is now shifting toward everyday wellness and younger customers, and opened its first immersive pop-up in Shenzhen in 2026.
Eagle's is a Hong Kong–rooted health-supplement brand built around American ginseng, with a range spanning ginseng tea, slices and instant drinks. Long sold mainly as gifts, it is now shifting toward everyday wellness and younger customers, and opened its first immersive pop-up in Shenzhen in 2026.
收录案例
1 个
时间跨度
2026
覆盖城市
1 个
年份分布
2026(1)
活动类型
- 快速消费品(1)