ADIDAS PRESENTS「FUTURE OF THREE」

项目信息

项目品牌: Adidas 阿迪达斯

项目行业: 服装及鞋履

项目日期: 2026-10-15 10:00 2026-10-18 22:00

项目地点: 上海

项目名称: ADIDAS PRESENTS「FUTURE OF THREE」

ADIDAS PRESENTS「FUTURE OF THREE」

2026年10月15日-2026年10月18日

上海

ADIDAS PRESENTS

「FUTURE OF THREE」

秀场、派对、SHOWROOM,再到向公众开放的周末。ADIDAS「FUTURE OF THREE」从一场大秀,做成了持续数日的完整体验。

Runway, party, showroom, then a weekend open to the public. ADIDAS FUTURE OF THREE went from a single show to an experience that ran for days.

一切从一处绿色开始。人群步入 STAN SMITH 绿意空间,一个敞开的绿色场域,陈列围绕 Stan Smith 展开,还有从德国运抵的档案藏品。一批上海旧物也以同一种绿色陈列其间,把城市记忆与这双鞋的绿白美学放在了一起。

It started in green. Guests walked into the STAN SMITH Residency, an open room built around the shoe, with archive pieces flown in from Germany. A collection of old Shanghai objects sat alongside them in the same colour, putting nostalgia next to the green and white the shoe is known for.

幕布落下又升起,人群进入大秀场域。两侧是看台式座席,头顶一组定制可升降灯架随表演起伏。现场表演贯穿其间,2027 春夏系列分五个篇章依次登场。

The curtains fell and rose again, and guests moved into the show space. Sports-stand seating on both sides, a custom moving lighting rig overhead that rose and fell with the performances. Live acts carried the Spring/Summer 2027 collection through five chapters.

压轴表演落幕,人群移步至下一个空间。氛围音乐先行铺开,Y-3 的时装发布即将开始。发布一结束,同一空间随即切换为 afterparty,特邀 DJ 接管现场。

After the finale performance, guests moved on to the next space. Ambient music filled it ahead of Y-3’s runway presentation. The moment it ended, the same room switched into the afterparty, with guest DJs taking over.

等人群散去,我们的团队重新开工。大秀空间连夜翻转为 SHOWROOM,向公众开放三天。前一晚在 T 台上一闪而过的东西,第二天可以拿在手里,看清面料、工艺和联名背后的设计思路。

Once the guests trickled out, our teams got back to work. The show space turned into a showroom overnight, open to the public for three days. What went past on the runway in a few seconds the night before could be picked up and turned over the next day, down to the fabric, the construction and the thinking behind each collaboration.

同步开放的还有 STAN SMITH 绿意空间,以及户外的全尺寸网球场与「绿物交换所」。网球场开放社群活动,草坪上有八段锦、圆网球与踢毽子。交换所里,带一件绿色的东西来,就能换走另一件,没有固定的等价标准,换的是物件,也是物件背后的故事。

The Residency stayed open alongside it, with an outdoor area holding a full-size tennis court and a green exchange. The court ran community sessions, and the lawn had activities like Baduanjin qigong, roundnet and jianzi. At the exchange you could bring a green item and swap with another.

四天里,音乐人、艺术家和路过的普通人都走了进来,在同一个空间里和这个品牌打了个照面。这不只是一场时装秀,这就是 FUTURE OF THREE。

Over four days, musicians, artists and people who simply walked in all ended up in the same space, meeting the brand on their own terms. This was more than a fashion show. This is the FUTURE OF THREE.

奥德旺为 ADIDAS 完成创意策划、空间设计、制作与现场执行。

Auditoire delivered creative planning, spatial design, production and on-site operations for adidas.



-end-

图片及内容来自网络及品牌公开信息,出处见网络

文字来自 AI 编辑完成,AI信息自我辨识

x 0