阿迪达斯创造者集结令

项目品牌: Adidas 阿迪达斯

项目行业: 体育竞技

项目日期: 2019-01-11 17:00 2019-01-11 21:00

项目地点: 上海

项目名称: 阿迪达斯创造者集结令



2019与创造者领袖们,
一起激活新年正能量

MERGING THE DIGITAL AND PHYSICAL WORLDS TO UNITE ALL CREATORS AND CELEBRATE THE CHINESE NEW YEAR IN STYLE



寓意团聚的中国新年即将到来,阿迪达斯集结了各方“能人”,创造360度酷炫视觉盛典,点燃来年造势活动。

On occasion of the official kick-off of the 2019 CREATORS UNITE campaign and the Chinese New Year celebration, adidas assembled creators and influencers altogether to create an ultimate 360° sensory event.






舞台以炫丽摩登都市夜色为背景,舞者脚下踏着鳞次栉比的高楼,线上线下尽显阿迪达斯创造者的无畏勇创世界。

The immersive visual, audio effects and modern urban design served as perfect setting to bring the on-site & online ‘creators’ into the world of adidas.




值此盛会,阿迪达斯邀约Angelababy,宁泽涛和中国当代雕塑艺术家任哲,一同开启了别具意义的明星慈善拍卖。通过在线直播平台,远在各地的朋友们可以参与到创造盛典现场,一起激活新年满满正能量。

Pushing the boundaries of perception and offering a truly unexpected set-up, this variety-style show was also fully experienced through three online platforms, where, fans across China could participate in an exclusive charity auction presented by celebrities Angelababy, Ning Zetao & Chinese sculpture artist Ren Zhe.





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