空刻泡汤便利店

2026年06月06日至06月07日

杭州 小河公园

项目传播

项目现场

空刻「泡汤便利店」限时快闪于2026年6月6日至7日登陆杭州小河公园花阶浮亭，以「把烦恼泡进汤里」为主题，围绕免煮浓汤意面新品打造沉浸式场景化体验。

从空间叙事与造型语言审视，项目选址小河公园花阶浮亭这一兼具自然水景与公共休闲属性的城市微度假地标，将复古便利店形态与治愈泡汤概念进行跨界融合，以红白色为主色调，搭配番茄元素与暖光，构建轻松治愈的松弛场域。现场设置主题打卡区、互动留言墙与产品试吃区三大功能板块，访客可打卡拍照、在留言墙上写下烦恼「泡掉」，并现场体验阳光番茄、香辣牛肉等口味的浓汤意面，完成从情绪释放到味觉验证的完整闭环。制作层面，「便利店」这一日常高频场景的选择降低了参与门槛，而「泡汤」的隐喻将食用意面的过程转化为情绪疗愈仪式，使新品试用超越单纯的产品推销，升维为生活方式提案。

作为速食意面领域的头部品牌，空刻此次以「治愈解压、暖胃暖心」为情感锚点，精准回应都市人群对松弛感与即时满足的双重渴求，标志着新消费品牌从线上流量争夺向线下场景深耕、从功能性售卖向情感化体验营销的战略转型，以夏日限时的治愈系打卡热点重构速食产品与消费者的情感接口。

The Airmeter "Soup Bath Convenience Store" limited pop-up landed at the Huajie Floating Pavilion in Hangzhou's Xiaohe Park from June 6 to 7, 2026, themed "Soak Your Worries into the Soup," creating an immersive scenarized experience centered on its new no-cook thick-soup pasta product.

Examining spatial narrative and formal language, the activation selected the Huajie Floating Pavilion—a city micro-vacation landmark combining natural waterscapes and public leisure—fusing vintage convenience store morphology with healing hot-spring concepts. A red-and-white color palette paired with tomato motifs and warm lighting constructed a relaxed, healing atmosphere. On-site, three functional zones—themed check-in area, interactive message wall, and product tasting area—allowed visitors to take photos, write worries on the wall to "soak away," and sample flavors including Sunshine Tomato and Spicy Beef thick-soup pasta, completing a closed loop from emotional release to taste validation. Production-wise, the choice of the "convenience store," a daily high-frequency scenario, lowered participation barriers, while the "soup bath" metaphor transformed the act of eating pasta into an emotional healing ritual, elevating product trial beyond mere sales promotion into a lifestyle proposition.

As a leading brand in the instant pasta category, Airmeter's activation, anchored in "healing, decompression, warming the stomach and heart," precisely responds to urban consumers' dual cravings for relaxation and instant gratification, signaling a strategic shift for new consumer brands from online traffic competition to offline scenario cultivation, and from functional selling to emotional experiential marketing, reconstructing the emotional interface between instant food products and consumers through a summer limited-time healing check-in hotspot.

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