阿吉豆·迪士尼沉浸式童话空间

2026年07月31日-2026年09月06日

上海 CP静安

项目现场

AJIDOU 阿吉豆与迪士尼合作打造的沉浸式童话限时体验空间，是配饰品牌联动经典文娱 IP 落地商业综合体的场景化营销项目，将迪士尼童话叙事与潮流配饰零售相结合，为配饰品类跳出传统专柜模式提供实践样本，实现 IP 情感价值向商品消费的有效传导。

项目空间造型围绕梦幻童话幻境展开，整体选用高饱和马卡龙梦幻色调，复刻经典童话故事场景，通过巨型 IP 人物雕塑、童话城堡造景、光影穹顶与童话书艺术装置搭建多层次打卡场景，充分适配年轻群体的影像拍摄需求。展区规划主题打卡区、联名配饰陈列区、互动体验区以及限定周边售卖区，集中呈现耳饰、发饰、项链、手链等全品类联名配饰，多款空间限定新品于此线下首发。活动期内设置集章打卡与童话主题小游戏，参与即可收获品牌礼品。

线下沉浸式童话场景借助 IP 号召力吸纳年轻消费者、粉丝及亲子客群到场，现场产出大量 UGC 内容向外扩散至社交平台，以氛围感场景赋能配饰陈列，完成情感体验、线下客流与产品销售的双向转化，成为商圈具备高话题度的 IP 快闪地标。

AJIDOU’s immersive fairy‑tale pop‑up space co‑created with Disney is a scenario‑driven marketing project that brings classic entertainment IP into shopping‑mall settings. It combines Disney fairy‑tale narratives with fashion‑accessory retail and offers a practical reference for accessory brands to break away from conventional counter‑based sales, translating IP emotional value into tangible consumption.

Designed to build a dreamlike fairy‑tale wonderland, the space adopts highly saturated macaron tones and recreates classic fairy‑tale settings. Giant IP character sculptures, fairy‑tale castle scenery, luminous domes and story‑book art installations form multi‑layer check‑in spots tailored for young visitors’ photography needs. The venue includes themed photo zones, joint‑collection display areas, interactive zones and limited‑merchandise sales sections, exhibiting full‑range co‑branded accessories including earrings, hair ornaments, necklaces and bracelets, with multiple space‑exclusive new pieces debuting on‑site.

During the campaign, stamp‑collecting tasks and fairy‑tale mini‑games reward participants with brand gifts. Powered by IP appeal, the offline installation draws youth consumers, IP fans and family visitors. Mass on‑site UGC fuels social‑media outreach, enabling two‑way conversion among emotional experience, foot traffic and product sales and building a highly popular IP pop‑up landmark in the commercial district.

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