AMIRI SS27 巴黎

项目信息

项目品牌: AMIRI

项目行业: 服装及鞋履

项目日期: 2026-06-25 10:00 2026-06-25 22:00

项目地点: 巴黎

项目名称: AMIRI Spring/Summer 2027「American Pleasures」男装秀

AMIRI|AMIRI Spring/Summer 2027「American Pleasures」男装秀(巴黎男装周官方日程)|2026-06-25|巴黎

巴黎一处带铸铁柱的老厅,黑色丝绒把四周封起来,中间留出一条赭红色刷纹地面当跑道。柱子上装了黑色铸铁路灯,暖黄灯泡,沿跑道一列排开。

真正的布景是那组折叠屏风。七八扇高幅板拼成,印着一幅褪色的加州风景,山脊、棕榈、砂土,全是旧的棕褐色调。屏风背面打暖光,正面像一张被灯照透的旧照片。

这个做法聪明在:它没有搭一个加州,而是搭了一张加州的照片。观众看到的是记忆,不是地点。路灯也一样,它把室外搬进室内,制造黄昏,也是整场唯一的暖色来源。

屏风没有把空间封死,两端留了口子,模特从缺口进出,观众有一半的视线落在暗处。屏风是木框绷布,接缝处能看到折痕。留出的口子不只是出入口,也是全场唯一进侧光的地方。

造型上,衬衫是重点。金属光泽的 Lurex 丝绸,印花或者素色,扣子开到胸口;下面是细条纹金属长裤,或者宽松的双排扣格纹西装,驼色腰带,方头靴,墨镜。

剪裁是滑的:肩线干净,胸腰收得贴,裤腿垂到鞋面。这不是运动装,是夜生活的衣服,一种带点危险的好看。

Mike Amiri 在洛杉矶创立品牌,2010 年代中期起家,最早靠做旧牛仔和舞台服装被记住,这几年把重心移到 tailoring 上。他把肩做宽、腰收紧,用的是洛杉矶老裁缝的做法。

系列名叫 American Pleasures。题目很大,处理却是怀旧和暗面:不是公路片的白昼,是散场之后的停车场。

内容与传播:这批图的传播力在暖光、金属和暗背景三件事上。手机拍也成立,因为对比够。屏风提供了一个可识别的背景,比纯黑背景更有记忆点,也更适合做封面。

制作判断:一件道具撑全场。屏风、路灯、长凳,三样东西重复使用,预算集中,拆装快。对场地只有一条要求,层高够,柱子别挡视线。

The show was staged in an old Paris hall with cast-iron columns, black velvet closing off the perimeter, and a runway of brushed terracotta-red floor left open down the middle. The room was long, and the runway ran its full length so that the audience sat on both sides. Black cast-iron street lamps with warm bulbs stood along it in a row.

The real set was a folding screen. Seven or eight tall panels were printed with a faded California landscape, ridgelines and palms and dry earth, all in old sepia, and lit from behind so that the front read like a photograph held up to a lamp. The panels were hinged and staggered rather than flat, which gave the backdrop a slight fold and kept it from looking like wallpaper.

The trick is that it built a photograph of California rather than California. What the room saw was memory, not place, and the sepia did the work that a painted sunset would have ruined. The street lamps followed the same logic: they carried the outdoors inside and manufactured dusk at four in the afternoon.

Shirts carried the styling. Iridescent Lurex silk, printed or plain, open to the sternum; below them pinstriped metallic trousers or a loose double-breasted check suit, a camel belt, square-toed boots, sunglasses. The shine is the point. Under warm lamplight the fabric throws colour back at the camera in a way that matte cloth cannot.

The tailoring is slick: clean shoulder, chest and waist taken in, the trouser breaking exactly at the shoe. This is not sportswear, and it is not exactly formal wear either. It is nightlife clothing, good-looking in a way that suggests trouble, which is the register Amiri has been circling for several seasons. Sleeves were cut narrow and cuffs left open.

Casting leaned on models who can carry a wide shoulder and a long line, and the pace was slow enough that the audience had time to read the fabric. There was no live music and no announcement; the soundtrack stayed low, and the click of phones was audible between looks.

Mike Amiri founded the label in Los Angeles in the 2010s, first known for distressed denim and stage clothes, and has been moving the weight toward tailoring since. Showing in Paris is part of that argument, and this was the darkest he has made the room: the American flag, the highway and the daylight are all absent.

The title, American Pleasures, is large. The treatment is nostalgic and shadowed. Not the daylight of a road movie, but the parking lot after everyone has gone home, which is a more honest picture of pleasure and a better one to sell clothes with.

Communication: these pictures work on three things, warm light, metal and a dark ground. They survive a phone because the contrast is high, and the screen gives an identifiable backdrop, more memorable than black and much better for a cover image. The street lamps also give the frames a scale marker, which helps when the clothes are photographed from the waist up.

Production: one prop carries the whole room. Screen, lamps, benches, three elements used over and over, budget concentrated, quick to strike and easy to tour. The venue needed only height and columns that did not block the sightline, and the set did the rest.

Source: public information published by lamodeenimages.



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