Augustinus Bader华南POP-UP首店

Augustinus Bader华南POP-UP首店

2026年10月21日

深圳 深圳湾万象城 A区B1层南中庭

项目现场

Augustinus Bader 奥古斯汀巴德华南 POP-UP 首店落地深圳湾万象城 A 区 B1 南中庭，启幕活动定于 2026 年 10 月 21 日，作为品牌正式布局华南市场的首发触点，围绕品牌核心专利 TFC8® 细胞修护科技构建奢护体验空间，跳出普通美妆快闪以产品陈列、促销转化为主的模式，把再生医学护肤的科研内核转化为克制沉静的静奢护肤场景。空间造型遵循品牌标志性蓝金视觉体系，采用通透方框式围合结构，铜棕金属框架搭配静谧深海蓝地台，半透纱质隔断划分区域，弱化厚重的店铺边界感；内部设置全线产品陈列区、肌肤面诊体验区、科技理念影像区与护理体验吧台，材质选用拉丝古铜金属、柔光烤漆、低反光镜面与软质布艺，依靠均匀柔和的漫射照明烘托实验室般严谨、舒缓的氛围，模块化框架结构兼顾高端质感、现场安装效率与中庭人流疏导需求，把看不见的细胞修护原理转化为可沉浸式感知的叙事载体。活动当日以首发揭幕、一对一专业肌肤面诊、定制护肤方案、产品上手体验为核心内容，由品牌护肤顾问依据肤质诉求匹配产品，传递 “顺应肌肤原生修护力” 的护肤逻辑。在传播营销链路中，深圳湾万象城聚集华南高净值、关注功效抗老奢护的核心客群，首店首发自带区域节点事件属性，适合高端生活媒体、护肤 KOL 深度测评；空间简约高级的低饱和质感适配小红书、视频号精致护肤赛道，现场产出的科技解读、面诊体验、产品细节素材形成专业向 UGC，打通线上科普种草、线下深度体验、私域长效留存的闭环。项目意义在于，这是品牌进入华南的标志性里程碑，区别于常规美妆渠道铺货，以首站快闪完成品牌心智预埋，向华南消费者清晰建立 “科研再生型高端护肤” 定位，而非单纯贵妇面霜标签；依托深圳辐射粤港澳大湾区，收集区域肤质数据、沉淀客群资产，为后续广州、香港等华南门店布局铺垫市场基础，巩固 Augustinus Bader 在全球功效奢护赛道差异化的科技品牌形象。

Augustinus Bader’s first South China pop-up debuts at the South Atrium, B1 Zone A, MixC Shenzhen Bay on October 21, 2026. Serving as the brand’s market-entry milestone for South China, the experience space centers on patented TFC8® cell-renewal technology, translating regenerative skincare science into a quiet-luxury sanctuary beyond ordinary beauty retail. Built with an open rectangular framework, the installation adopts bronze metal framing and deep blue flooring, layered with sheer partitions. Functional zones cover full-range display, skin consultation, science storytelling and treatment bar. Finishes include brushed bronze, soft lacquer and matte textiles, with diffused lighting delivering a calm, lab-inspired atmosphere. Modular construction balances premium aesthetics, quick assembly and visitor circulation. Opening-day activities feature the official launch, one-on-one skin diagnosis and custom skincare consultations guided by brand specialists. For marketing, MixC Shenzhen Bay targets high-net-worth consumers who prioritize premium anti-age care. The debut event attracts luxury lifestyle media and skincare experts, while the restrained, sophisticated interior generates shareable UGC for Xiaohongshu and video platforms, forming a loop of science-focused content, in-person trial and customer retention. Strategically, this pop-up marks Augustinus Bader’s formal expansion into South China. It builds brand awareness around its regenerative science instead of positioning merely as a luxury cream. Based in Shenzhen to cover the Greater Bay Area, it gathers local consumer insights and paves the way for upcoming permanent stores, strengthening its unique identity within high-performance luxury skincare.

品牌信息

Augustinus Bader（奥古斯汀巴德，简称 AB）由德国再生医学教授 Augustinus Bader 创立，2018 年正式面世，依托教授三十余年干细胞与创面修复研究，核心专利 TFC8® 信号因子复合物，主打唤醒肌肤自我修护、细胞焕新。品牌无香精、清洁配方，以 The Cream、The Rich Cream 王牌面霜出圈，属于科研驱动型静奢护肤，在全球高端抗老护肤圈层认可度极高，区别于传统贵妇护肤，主打临床可验证的修护抗老效果。

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