Acne Studios「粉色藏宝盒」限时体验店 上海

Acne Studios｜「粉色藏宝盒」限时体验店｜2026 年 11 月 1 日至 29 日｜上海 环贸iapm商场一层中庭

Acne Studios 1996 年创立于斯德哥尔摩，2026 年进入第三十个年头。这个品牌一直把包装当成自己的一部分：官方写明，所有粉色礼品盒都配一枚蝴蝶结徽章；到了每年节日季，蝴蝶结又会回到门店与橱窗里。粉色也早就是品牌门店的底色。2026 年 11 月 1 日，品牌把这只盒子放大到人能走进去的尺度，放进上海环贸iapm商场一层中庭，一直开到 11 月 29 日，营业时间跟着商场走，10:00 到 22:00。

空间由品牌创意总监 Jonny Johansson 与团队设计，瑞典设计工作室 Halleröd 一同参与，占地约 160 平方米。整体是一只被拆开的巨型粉色礼盒：盒体不做成封闭的四方盒，而是一边掀起、一边敞开，把中庭的一块地面围成盒内。盒顶接上银色丝带，收成一个蝴蝶结，从商场上层看下来，这是最先被认出的部分。内部延续品牌惯用的粉色，几根银色镜面立柱立在场地中，把周边店铺的灯光、来往的人影和粉色墙面折进同一块面里，空间因此有了纵深。灯球、立体丝带和蝴蝶结从顶部与侧边垂下，节日的暖意靠这些悬空件分出前后层次，而不是靠把灯打亮。

盒内最完整的一件装置是陈列墙。一排排方格错落排布，做法借自欧洲节日传统里的降临日历，每一格放一件东西：节日甄选系列的 Camero 手袋、新的 Canada 羊绒格纹围巾、最新一期 Acne Paper《Autoportrait》，旁边夹着蝴蝶结、银色小号和迪斯科球。方格大小不一，产品与玩物混放，视线被格与格之间的空当带着走。停留点放在场地内侧：品牌长期合作的英国设计师 Max Lamb 为这里定制了一张黑色皮革沙发，带雕塑感的轮廓压住了粉色的轻，给人一个坐下来试穿、等人的理由。空间没有背墙，四面朝中庭打开，商场各层的扶手电梯都能看进来，盒子的开合关系也因此从每一个方向都读得出来。

这家限时店的商业任务写在发售节奏里：2026 节日甄选系列在此独家先行发售，包括限定款 Camero Party 手袋、翻领印花针织衫、Trompe-l'œil 错视立体印花牛仔裤，以及羊驼毛马海毛围巾、手套与针织帽；店内同时陈列 2026 秋冬男女装、丹宁系列、手袋、鞋履与配饰。把首发放进一只礼盒造型的空间，等于把购买排进拆礼物的顺序：先看见盒子，再走进格子墙挑礼物，最后在沙发上试。对商场来说，中庭多了一件能拍照的装置；对品牌来说，这是三十周年这一年里，把包装语言、节日产品和线下体验绑在一起的一个月。

Acne Studios | "Pink Treasure Box" Pop-Up Store | 1–29 November 2026 | Atrium, L1, iapm Mall, Shanghai

Acne Studios was founded in Stockholm in 1996 and turns thirty in 2026. Packaging has long been part of how the house presents itself: every pink gift box carries a bow emblem, and each holiday season the bow returns across stores and windows. Pink is already the colour of the brand's own retail spaces. On 1 November 2026 the house scaled that box up to walking size and set it down in the ground-floor atrium of the iapm Mall on Middle Huaihai Road in Shanghai, where it stays until 29 November, keeping the mall's 10:00 to 22:00 hours.

The 160-square-metre space was designed by creative director Jonny Johansson and his team with the Swedish studio Halleröd, a long-term collaborator. The form is a giant pink gift box, opened: not a closed cube but a volume with one side lifted and another left wide, so that a patch of the atrium becomes the inside of the box. A silver ribbon runs over the top and ties into a bow, the element most easily picked out from the upper floors. Inside, the house's familiar pink continues, interrupted by silver mirror columns that fold the surrounding shopfronts, passing visitors and pink walls onto one plane and give the volume depth. Light balls, dimensional ribbons and bows hang from the ceiling and the sides, so the festive warmth comes from suspended pieces rather than from brightness. Seen from above, the ribbon and the open lid together describe how the box has been undone. The bow is the motif the house uses to mark the holiday season, and here it is built at architectural scale, tied over the lid instead of printed on a carton.

The most complete element inside is a display wall of staggered square compartments, a device borrowed from the European advent calendar. Each compartment holds one thing: Camero bags from the holiday selection, the new Canada cashmere check scarf, the latest issue of Acne Paper, number 21, Autoportrait, set among bows, a silver trumpet and a disco ball. The compartments differ in size and products sit beside playthings, so the eye travels along the gaps between them rather than along a single shelf line. Products and props share the same compartments, so the wall reads as a collection of objects rather than a merchandising plan. The place to stop sits at the inner edge of the site: Max Lamb, the British designer long associated with the house, made a black leather sofa for the room, its sculptural outline weighing against the lightness of the pink and giving people a reason to sit while trying pieces or waiting. There is no back wall. The space opens to the atrium on every side and can be read from the escalators on each level, which turns the whole box into a display surface for the floors above.

The commercial task is written into the release schedule. The 2026 holiday selection goes on sale here first and exclusively, including a limited Camero Party bag, a collared printed knit, trompe-l'œil denim, and alpaca-mohair scarves, gloves and beanies; the store also carries the Autumn/Winter 2026 men's and women's collections, denim, bags, shoes, scarves and accessories. Placing a first release inside a gift-box set puts the purchase into the order of unwrapping: see the box, walk into the grid to choose, sit down to try. The address matters: iapm sits on Middle Huaihai Road, one of the city's main retail stretches, and a ground-floor atrium unit puts the box in front of shoppers who did not come for Acne Studios. The four-week run lands squarely in the run-up to the gifting season, so the installation works as a shop, a photograph and a calendar marker at once. For the mall, the atrium gains a piece made to be pictured; for the brand, it is a month in its thirtieth year when packaging language, holiday product and physical experience are tied together.

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