#来创一夏#阿迪达斯 夏练国度 2017 成都

项目品牌: Adidas 阿迪达斯

项目行业: 服装及鞋履

项目日期: 2017-07-15 10:00 2017-07-23 22:00

项目地点: 成都 红星路广场

项目名称: #来创一夏#阿迪达斯 夏练国度 2017 成都


阿迪达斯“夏练国度” 2017 成都

adidas “Republic Of Sports” Chengdu

2017年07月15日-2017年07月23日

成都 红星路广场、远洋太古里漫广场

项目预热-微博





项目现场


▷ 在成都远洋太古里漫广场你可以在多功能训练场参加“篮球训练” 、“Tango足球训练 ”、“千锤百练”和“热炼课堂”。

“创造者”集结号,阿迪达斯“夏练国度”成都正式开幕了!

Calling out to all ‘Creators’, adidas “Republic of Sports” is now in Chengdu!

2017年7月15日在成都远洋太古里漫广场,Auditoire 团队与阿迪达斯联手开启了阿迪达斯“夏练国度”成都

On July 15 2017, Auditoire and adidas China team up to present « adidas “Republic of Sports” Chengdu Opening» at Man Square Swire Tai Koo Li Chengdu

在引爆北京、上海过后,阿迪达斯的创意理念终于到达天府之国了!这次Auditoire团队为阿迪达斯“夏练国度”成都在繁华的成都红星路广场及成都远洋太古里漫广场建造了两所室内场地。阿迪达斯的活动包括:训练、篮球、足球和跑步。

After the first two successful stops, Beijing and Shanghai, adidas’ concept of “Creativity in Sports” has also reached the “Country of heaven”. This time Auditoire built two big indoor tents just for this occasion at the bustling Hongxing Road Square and Man Square Swire Tai Koo Li. Activities are categorized into training, basketball, football and running.

At Man Square Swire Tai Koo Li you can take part in “Basketball Training”, “Football Tango League”, “Hype Training” and “Group Training Classes” at the dedicated multi-use court.

▷ 在成都红星路广场你可以找到一系列富有创意的活动,享受“纪录我创”、“一站橙名”、“#火拼# 速射”、“自由点射”带来的乐趣。

At Hongxing Road Square you can find a whole lot of creative elements and enjoy a series of interactive activities such as “Record Challenge”, “Power Exchange”, “Rule Your Hoops”, and “Free-Kick”.

阿迪达斯“夏练国度”成都开幕仪式

▼ adidas "Republic of Sports" Chengdu Opening Ceremony ▼


在这次阿迪达斯"夏练国度"成都开幕式期间,元气女神张钧甯和中国女排惠若琪也亲临活动现场。她们代表所有的“创造者”分享她们对创意运动的定义。

The celebrities Chang Ning and Hui Ruoqi joined this adidas "Republic of Sports" Chengdu Opening. As representatives of all the ‘creators’, they shared on stage their understanding of creativity in sports.


一场创意风暴来袭至成都远洋太古里漫广场。/ All together with the adidas management, they unleashed this creative storm onto the Man Square Swire Tai Koo Li.

开幕式由张钧甯、惠若琪和阿迪达斯集团大中华销售渠道管理高级副总裁 萧家乐一起在动感单车中开启精彩瞬间。

The kick-off moment featured 3 spinning bicycles on stage: Chang Ning, Hui Ruoqi and Mr. Adrian Siu, adidas Greater China Senior Vice-President of Sales Channel Management, did the spinning to kick-off the start!

在精彩的开幕式之后,明星们加入现场运动爱好者一起参与“都市能量三项”创意训练、瑜伽课程。

After the stage ceremony, the celebrities warmed up and involved the audience with a “Power-Tri” & Yoga sessions.

直到7月23日,每天早上10点到晚上10点让运动爱好者感受创造力带来的乐趣并拥有一个独一无二的体验吧。

A unique sports experience that all sports lovers can take part in everyday from 10 am to 10 pm until July 23.

#来创一夏#

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7月22日 - 青少年夏季训练营

让孩子们从小爱上运动,用充沛的活力迎接成长挑战!阿迪达斯针对8-13岁青少年的夏季训练营,带来趣味循环训练及综合大挑战,鼓励小小勇士们勇敢出击,团队合力轻松制胜!

July 22 - One day dedicated to kids

Special training for little 'warriors' aged 8-13 who will learn how to work in teams and win together exciting challenges.


快来加入夏日能量夜跑团吧 / Also, do not miss out the Night Run Program!


无论你钟情足球、篮球,或是热爱跑步、训练,在阿迪达斯“夏练国度”成都你都有望一展创意,释放运动激情。欢迎立刻注册adiCLUB会员进行活动报名及课程预定。

Football, basketball, running and training, adidas “Republic of Sports” Chengdu is waiting for you! Register on adidas official wechat, become adiCLUB member and participate in these exciting summer challenges!

在成都红星路广场/Hongxing Road Square Chengdu:

一战橙名 Power Exchange

90秒600米,你最好不要放弃,为了那杯鲜榨橙汁,加油!

Can you ride 600 meters in 90s? Give it a try and score yourself a cup of fresh orange juice!


纪录我创 Record Run

这是最大的挑战游戏。玩家要穿上一套负重背心跑步,如果玩家在 3 分钟内完成 890 米,即可赢走一件阿迪达斯跑步 T 恤!

Run as fast as you can: 890 meters in 180s whilst wearing a weight vest, come on, we dare you!



自由点射 Free Kick

你只有1分钟,击中屏幕上的黄色小方块,让梅西瞧瞧你的球技如何吧!

Messi is staring at you, show him your football skills!



火拼速射 Rule Your Hoops

现场4 个篮筐,和朋有们来一场“投篮大战”吧!玩 high 了!

Time to shoot those hoops! Top baskets get you double points, show us how talented you are!


▷ 在成都远洋太古里漫广场 /Man Square Swire Tai Koo Li Chengdu:

你可以在多功能训练场参加“篮球训练” 、“Tango足球训练 ”、“千锤百练”和“热炼课堂”。

You can take part in “Basketball Training”, “Football Tango League”, “Hype Training” and “Group Training Classes” at the dedicated multi-use court.


2017.07.22 - 青少年夏季训练营 / One day dedicated to kids

让孩子们从小爱上运动,用充沛的活力迎接成长挑战!阿迪达斯针对8-13岁青少年的夏季训练营,带来趣味循环训练及综合大挑战,鼓励小小勇士们勇敢出击,团队合力轻松制胜!

Special training for little 'warriors' aged 8-13 who will learn how to work in teams and win together exciting challenges.

快来加入夏日能量夜跑团吧 / Also, do not miss out the Night Run Program!



7月23日,星期天,阿迪达斯“夏练国度” 于成都圆满结束。 在为期9天的开放时间里,它成功地记录了5.7万多的参与者。

Last Sunday 23rd July adidas “Republic of Sports” Chengdu ended successfully registering over 57, 000 attendees in only 9 days.


我们为每位员工的卓越表现感到自豪!是他们的辛劳和汗水又把这个活动做到了完美。

We are very proud of our staff for their hard work and good job in making also this event a great success!


咱们来看看本月从15日至23日在阿迪达斯“夏练国度” 成都到底发生了些什么呢。。

A few snaps of what happened last week in Chengdu…


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图片及视频来自 Auditoire 微信公众号及品牌公开信息,出处见网络

原文链接为:https://mp.weixin.qq.com/s/U7ZQ-cXhuiWWymF11xJGCw

https://mp.weixin.qq.com/s/8GdcToMHQ0XQ65O0JvKSkQ

https://mp.weixin.qq.com/s/04F8lLaSWUz5asBm8WoJ9Q

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