CP 静安推出「Amazing Farm 惊奇农场」秋季主题企划

Amazing Farm 惊奇农场

2026年09月25日-2026年10月31日

上海 CP静安

项目预告

项目现场

CP 静安推出「Amazing Farm 惊奇农场」秋季主题企划，在商场 700㎡户外广场落地市中心沉浸式田园空间。项目的历史背景源于城市商业空间的发展趋势，静安核心商圈商务密度高，都市人群长期处于快节奏环境，对自然治愈类场景需求持续上涨，而 CP 静安本身主打年轻化、强体验的商业运营思路，善于利用户外广场打造季节性主题美陈，本次企划正是借秋季节点，将田园乡村景观移植到城市核心地带，打造都市人触手可及的自然休憩场景。

项目在空间造型与制作层面，划分 6 大主题打卡区域，视觉核心为 4 米巨型萝卜艺术装置，搭配巨型南瓜、彩椒雕塑，辅以复古谷仓木屋、真实可观赏菜地与小动物艺术雕塑，组合构建充满童话感的农场氛围。制作上兼顾装置的视觉冲击力与户外场地的落地安全性，真实绿植菜地与艺术雕塑虚实结合，打破单纯布景的单薄感，让田园场景具备可感知的真实质感。

活动周期横跨两个月，采用分阶段内容运营模式，首期开启惊奇派对，落地一日农场主互动、限定果蔬特调派送；后续迭代升级为农场生活节，引入农夫市集、户外 live 等多元现场内容，持续保持展期新鲜感。活动期现场内容与传播营销深度绑定，巨型果蔬装置具备极强视觉记忆点，天然适配小红书、短视频等社交平台传播，面向都市上班族、亲子群体与打卡爱好者，到访游客自发拍摄田园氛围感内容，形成 UGC 传播矩阵。持续更新的分阶段活动能够拉长话题周期，不断吸引新客流到访，将线上种草流量转化为商场线下客流。项目意义在于，跳出传统商业美陈只做静态打卡布景的思路，以 “静态装置 + 分阶段动态活动” 的组合模式，在寸土寸金的静安商圈打造城市田园避难所，满足都市人群亲近自然的情绪需求。项目不仅依靠强视觉巨物美陈吸引客流，更通过长线主题活动持续激活商场户外广场，借助社交平台自发打卡传播，带动商场场内商户消费转化，完成商场品牌调性塑造、客流拉动与商业营收提升的多重目标。

CP Jing’an launches the “Amazing Farm” autumn-themed project, building an immersive rural landscape on the 700-square-meter outdoor plaza of the shopping mall. Historically, the core Jing’an commercial district features high office density, and urban dwellers trapped in fast-paced routines have growing demand for nature-inspired healing spaces. Positioned as a youth-oriented, experience-driven shopping destination, CP Jing’an is adept at transforming outdoor plazas into seasonal themed installations.

This autumn campaign transports pastoral scenery into the downtown core and creates accessible natural retreats for city residents. In terms of spatial design and fabrication, the venue consists of six themed photo zones. The visual centerpiece is a 4-meter giant radish art sculpture, paired with oversized pumpkin and bell pepper installations. A vintage barn cabin, real vegetable plots and animal art statues are arranged together to create a whimsical fairy-tale farm atmosphere. The fabrication balances striking visual effects and on-site safety for outdoor deployment. The combination of living plants and art sculptures blurs the boundary between stage set and real farmland and delivers authentic natural texture beyond simple decoration. The two-month-long event adopts phased programming. The first phase features Amazing Party with “One-Day Farmer” interactive games and limited fruit and vegetable drink giveaways. Later, it evolves into Farm Life Festival with farmers’ market and outdoor live performances to maintain freshness throughout the exhibition.

On-site activities and marketing communication form an integrated system. The eye-catching giant fruit-and-vegetable sculptures are highly shareable on Xiaohongshu and short video platforms. Targeting office workers, family visitors and content creators, the event inspires visitors to generate pastoral-style UGC content and build organic social media buzz. Sequential activities extend the topic lifecycle and continuously draw new audiences, converting online interest into offline foot traffic. The project breaks the limitation of conventional static commercial decorations. By combining static art installations and phased dynamic events, it creates an urban pastoral oasis in prime downtown Jing’an and satisfies city dwellers’ emotional desire to connect with nature. Beyond attracting visitors through bold oversized art displays, the long-running themed activities activate the mall’s outdoor space. Relying on organic social media sharing, the campaign drives consumption for in-store merchants and achieves multiple objectives including brand image polishing, foot traffic growth and commercial revenue improvement.

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