Ami Paris秋冬限定时装屋

2026年09月04日-2026年09月13日

上海 fufu空间

项目传播

项目现场

Ami Paris 2026 秋冬系列上海限定时装屋落地 Fufu 空间，展期 9 月 4 日‑9 月 13 日，是品牌十五周年全球企划 “THANK YOU FOR BEING A FRIEND（友你真好）” 的上海重要站点，以 “友谊” 为叙事内核，复刻巴黎城市气质，完成新品系列与品牌精神的沉浸式表达。

项目为 349㎡双层体验空间，空间造型与制作深度借鉴巴黎奥斯曼建筑风格，外立面搭配复古街灯，入口设置手持红色爱心气球的孩童雕塑，致敬创意总监的童年意象；室内以红、宝蓝、翡翠绿为本季主题色调，构建兼具法式氛围感与生活感的时装屋场景。空间功能分层规划，一楼设置 Mirage 幻影运动鞋展示墙，推出品牌首个棒球帽字母刺绣定制服务；二楼完整呈现 Ami Kids 首个童装系列，多维度演绎本季设计美学。活动面向品牌好友与社群成员，把时装预览、个性化手工体验、童装陈列融为一体，跳出单纯的新品陈列模式。

依托极具巴黎氛围感的实景空间激发访客自发打卡产出 UGC 内容，线上线下联动传播品牌 “友谊即生活” 的价值主张，完成新品美学输出、社群情感共鸣与品牌文化传播的完整营销闭环。

To celebrate its 2026 autumn‑winter collection, Ami Paris opens a limited‑time fashion house at Shanghai Fufu Space from September 4 to 13. As the Shanghai iteration of the brand’s 15th‑anniversary global project “THANK YOU FOR BEING A FRIEND”, the event interprets the core narrative of friendship with authentic Parisian urban spirit.

Covering 349 square meters, the two‑storey venue draws inspiration from classic Hausmannian architecture, decorated with vintage Paris‑style street lamps on the facade. A child‑figure sculpture holding the iconic red Ami de Cœur balloon stands at the entrance, inspired by creative director Alexandre Mattiussi’s childhood. The interior adopts red, royal‑blue and emerald‑green, echoing the new‑season color palette. On the first floor sit the Mirage sneaker display wall and the brand’s first baseball‑cap custom‑embroidery service. The second floor features the debut Ami Kids collection. More than a new‑collection preview, the experience integrates fashion viewing and personalized hand‑craft activities for brand friends and community members.

The Paris‑flavored site encourages visitors to generate spontaneous UGC content. Via online‑offline linkage, it conveys the brand concept of “friendship as life”, and forms a complete marketing closed‑loop of new‑aesthetic output, community emotional resonance and brand‑culture communication.

-end-

图片及内容来自网络及品牌公开信息，出处见网络

文字来自 AI 编辑完成，AI信息自我辨识