Amiri 的家限时快闪

2026年08月27日-2026年09月06日

上海 港汇恒隆广场

项目现场

Am’miri「Am’miri 的家」限时快闪落地上海港汇恒隆广场，是歌手杨千嬅原创治愈IP的上海首站落地项目，延续该IP自深圳全球首展以来的治愈叙事体系，以个人英文名Miriam倒置命名，依托紫色小天使形象诠释内心自我接纳、温柔自愈的精神内核，是明星情绪IP从演艺圈层走向城市公共美学场景的重要实践。

项目空间与造型制作主打温柔梦幻紫色主色调，沉浸式还原「Am’miri 的家」治愈小屋场景氛围，空间布局规整且层次丰富，打造五大情绪主题打卡装置、IP周边陈列区与多元互动点位，集中展出陪伴、爱、接纳、包容、勇气五款核心手办，同步上线专属上海限定周边货品。

活动期设置打卡集章兑换机制，观众完成全域体验即可领取定制IP礼品，以轻量化互动提升大众参与感。项目精准面向歌迷、潮流爱好者与年轻城市客群，弱化传统商业售卖逻辑，主打情绪治愈与美学体验。依托杨千嬅个人公众影响力与软萌治愈的IP视觉特质，线下高颜值场景持续产出社交素材，有效撬动小红书、抖音等平台UGC自发传播，通过情怀内容与沉浸式场景种草，完成IP城市曝光、粉丝情感沉淀与年轻化圈层破圈传播，构建情绪价值输出与品牌热度拉升的营销闭环。

Launched at Shanghai Grand Gateway Plaza, the limited-time pop-up “Am’miri’s Home” marks the Shanghai debut of Miriam Yeung’s original healing IP, following its global premiere in Shenzhen. Derived from the reversed spelling of the artist’s English name, the purple little angel IP conveys the warm spiritual core of self-acceptance, tolerance and inner healing, realizing the transformation from celebrity emotional symbolism to urban public aesthetic scene.

Adopting a soft and dreamy purple tone, the space fully restores the cozy healing cabin atmosphere with elaborately designed emotional-themed installations, IP display areas and interactive check-in spots. It exhibits five core handcrafts representing companionship, love, acceptance, tolerance and courage, together with exclusive Shanghai limited-edition merchandise.

During the exhibition, visitors can redeem customized IP gifts by completing stamp-collecting tasks. Targeting music fans, trend lovers and young urban groups, the project focuses on emotional experience rather than commercial sales. Empowered by Miriam Yeung’s public influence and the IP’s soft healing image, the highly photogenic offline scenes stimulate extensive UGC dissemination on social platforms. It effectively completes IP urban exposure, fan emotional precipitation and youth circle breakthrough communication, forming a complete marketing loop of emotional value output, social heat fermentation and brand youthful image shaping.

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