2026 始祖鸟国际攀岩山地课堂(阳朔)

作者: editor01 代理商: 不确定

项目信息

项目品牌: Arc'teryx 始祖鸟

项目行业: 服装及鞋履

项目日期: 2026-10-22 09:00 2026-10-25 22:00

项目地点: 桂林 阳朔

项目名称: 2026 始祖鸟国际攀岩山地课堂(Arc'teryx Academy)

ARC'TERYX 始祖鸟|2026 始祖鸟国际攀岩山地课堂(Arc'teryx Academy)——逐岩而上,总有新径|2026 年 10 月 22 日–10 月 25 日|广西桂林 阳朔

始祖鸟把今年的国际攀岩山地课堂放在阳朔,四天,10 月 22 日到 25 日。这里是国内野攀密度最高的地方之一,喀斯特岩壁本身就是场地的一部分——活动没有选在酒店宴会厅或展馆,而是把主场地直接搭在岩壁脚下,从零开始建。

整个场地是围绕一块主舞台组织的。这块台子白天和晚上承担两件完全不同的事:白天是课程与分享的集散点,用来放攀岩影片、做运动员对谈、办抱石比赛;入夜之后,同一块场地松开变成 DJ 派对,灯光和音乐接上,白天看比赛的人原地变成社交场的人。一套结构,两种运行模式,这是整个搭建最省也最有效的地方。

围绕主舞台铺开的是几块功能区。一块是抱石挑战与工作坊,白天供学员上手;一块是 Climber Hub,作为岩友碰头、交流、约攀的据点;还有一块是 ReBIRD™ 服务中心——始祖鸟的循环再造项目,现场提供装备维修和旧面料升级改造,把「修而不是换」这件事做成可以走进去的服务,而不是一句口号。这三块加主舞台,构成一条完整的日间动线:学、玩、修、聊。

课程本身按难度分两条线:进阶及高阶 14 类 17 门,涵盖传统攀岩的保护站选择与设置、器械攀登等;入门 8 类 20 门。授课的是 18 位来自全球的始祖鸟运动员,加上国际高山向导与专业攀岩者。整套安排的关键不在于课程数量,而在于把「专业」和「开放」放在同一片场地上:报了课的学员在岩壁上,没报名的岩友在抱石区和 Climber Hub,两边共享同一个主舞台和同一个夜晚。

从活动执行的角度看,这是一次典型的「场地即内容」:阳朔的岩壁提供了不可复制的背景,Auditoire 的搭建把这片背景变成可用的会场——主舞台、功能分区、日夜切换都在同一套结构里完成,没有为夜间环节另建一套场。对户外品牌的城市外活动来说,这个做法把预算压在了「一个核心空间 + 多次复用」上,而不是分散到多个装置。

Arc'teryx brought this year's international climbing academy to Yangshuo for four days, 22 to 25 October. The area holds one of the densest concentrations of outdoor climbing routes in China, and the karst walls were part of the venue rather than a backdrop: the event did not take place in a hotel ballroom or an exhibition hall, but on a site built from the ground up at the foot of the rock.

The whole site was organised around a single main stage. That stage carried two completely different jobs. By day it was the hub for sessions and talks — film screenings, athlete discussions and bouldering competitions. After dark the same space loosened into a DJ-driven social evening, with lighting and sound taking over, so the people who had been watching a competition in the afternoon became the crowd at a party in the same spot. One structure, two operating modes, and that was the most efficient decision in the build.

Around the stage sat several functional zones. One held bouldering challenges and workshops for participants during the day. Another was the Climber Hub, a base for climbers to meet, talk and arrange routes together. A third was the ReBIRD™ Service Centre, Arc'teryx's circularity programme, offering gear repair and upcycling of old fabrics on site — turning repair rather than replacement into a service you could walk into instead of a slogan. Together with the main stage, those three zones formed the daytime route: learn, climb, repair, talk.

The programme itself ran on two tracks. The advanced and expert track offered 17 courses across 14 categories, covering topics such as anchor selection and placement for traditional climbing and aid climbing; the entry track offered 20 courses across 8 categories. Teaching was led by 18 Arc'teryx athletes from around the world, joined by international mountain guides and professional climbers. What mattered was not the course count but the decision to put the professional and the open programme on the same ground: registered participants were on the rock, while other climbers used the bouldering area and the Climber Hub, and both shared the same main stage and the same evening.

Read as production, this is a case of the site becoming the content. The Yangshuo walls supplied a setting that cannot be replicated, and Auditoire's build turned that setting into a working venue — stage, zones and the day-to-night switch all resolved inside one structure, with no second set built for the evening. For an outdoor brand working outside the city, the approach puts budget into one core space used several times over rather than spreading it across multiple installations. It also keeps the brand's service story visible: a repair counter at a climbing event is a different kind of message from a repair counter in a mall, because the people walking in have gear that has actually been used.

Yangshuo has been the academy's Chinese home since 2023, and the choice is not decorative. The karst towers give routes across the full range, from beginner-friendly sport climbs to traditional lines that require gear placement, which is what allows an event to run entry-level classes and expert clinics on the same weekend. The programme this year split into 14 categories of advanced and expert courses — 17 in total — and 8 categories at entry level, 20 courses in all.

The four-day format also changes how the site performs. A single-day event would have needed the full build for a few hours of use; across four days the same stage hosted screenings, competitions, workshops and parties in sequence, which is where the cost per hour of use comes down. On the final night the stage stayed in place while the kit was already being packed around it, which is the practical advantage of not building two sets.



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