【2026进博会】Arc'teryx 始祖鸟

Arc'teryx 始祖鸟｜第九届中国国际进口博览会 品牌展台｜2026 年 11 月 5 日至 10 日｜上海 国家会展中心 6.2 馆 A2-01 展位

2026 年 11 月 5 日至 10 日，第九届中国国际进口博览会在上海国家会展中心举行。始祖鸟首次参展，展台于 11 月 6 日正式揭幕，落在消费品展区体育及户外用品板块 6.2 号馆 A2-01 展位。作为主宾国加拿大的代表品牌之一，它把这次首秀的主题定为「进化向新，历久致远」。

空间以模拟山地地貌为基底，把「山」当作展台的建筑语言——观众不是站在墙前读图文，而是在一条闭合动线里走完品牌的三十多年：入口标志墙之后进入品牌溯源，接着是旗舰科技、循环再生与互动体验，尽头收在工坊与影厅。分区与参观顺序被画进同一张平面图，动线不折返，人在里面走一圈，等于把品牌的逻辑读了一遍。

溯源区按时间陈列：1989 年品牌推出第一款攀岩安全带，1994 年把热压成型贴合技术用到 BORA 背包，1998 年第一代 Alpha SV 硬壳夹克问世并持续迭代；温哥华海岸山脉至今仍是设计中心与产品的试炼场。核心展品是 Sperro SV 高性能多运动硬壳夹克——System 0™ 循环平台的第一个落地成果，也是品牌首款通过 TESTEX® Circularity 认证的产品：与 GORE-TEX 联合研发 ePE 薄膜面料，表布与背衬采用 Aquafil 的 ECONYL® 再生尼龙，寿命终期可回收再生；夹克还带激光蚀刻二维码，是品牌首款搭载数字产品护照的产品。ReBIRD™ 服务体系也搬进了展台：2021 年推出，目前全国 9 个服务中心覆盖养护、维修与租赁，技术人员现场演示破损硬壳的完整修复，每日三场手工坊让观众用回收 GORE-TEX 面料做热压印与编绳。

展台同时陈列徒步、攀岩、越野跑、高山滑雪、攀冰等场景的装备，把「专业性能」从单品讲成体系。开幕式请来中国科学探险家温旭——2026 年「巅峰之芯」科考中，他担任中尼联合科考队队长，带队于 5 月 21 日登顶珠峰并完成顶峰透底冰芯钻取——把「真实高山环境」这条品牌叙事接回现场。传播层面，山体装置提供远看就能认出的画面，修理工坊提供可以驻足观看的动作，手工坊提供可以报名参与的内容；对首次参展的品牌来说，这套安排让六天里每个环节都能产出素材，而不只是把产品摆上台。

Arc'teryx | The 9th China International Import Expo, brand stand | 5-10 November 2026 | National Exhibition and Convention Center, Shanghai, Hall 6.2, Booth A2-01

From 5 to 10 November 2026, the ninth China International Import Expo took place at the National Exhibition and Convention Center in Shanghai. Arc'teryx joined for the first time, unveiling its stand on 6 November in Hall 6.2, booth A2-01, within the consumer goods section for sports and outdoor equipment. The stand’s theme is 'Evolution Forward, Endurance Beyond'. As one of the representative brands of Guest Country of Honour Canada, the company used its debut to argue that evolution is not a marketing line but the operating logic of the business.

The space is built on a simulated mountain landform, with the mountain itself used as the architectural language. Visitors do not read panels against a wall; they walk a closed loop that follows the brand's three decades. Behind the entrance icon wall, the route passes through brand heritage, flagship technology, circular regeneration and interactive experience, ending at the workshop and the film room. The zones and the visiting sequence are drawn into the same floor plan, the route never doubles back, and one lap around the stand reads the logic of the brand in physical order rather than in text.

The heritage zone is laid out chronologically: the first climbing harness in 1989, the application of hot-formed lamination to the BORA backpack in 1994, the first generation of the Alpha SV hardshell in 1998 and its continuous iterations since. The Coast Mountains above Vancouver remain the design centre and the testing ground. The centrepiece is the Sperro SV multi-sport hardshell, the first product to come out of System 0, the brand's circular platform, and its first item certified under TESTEX Circularity: an ePE membrane developed with GORE-TEX, face and backer fabrics in Aquafil's ECONYL regenerated nylon, and a construction that allows the nylon-6 content to be recycled at end of life. A laser-etched QR code on the garment leads to a digital product passport, another first for the brand. The ReBIRD service system, launched in 2021, is staged inside the stand as well: nine service centres across China cover care, repair and rental, technicians demonstrate the full repair of a damaged hardshell, and three workshops a day let visitors heat-press and braid reclaimed GORE-TEX fabric into a take-home piece.

Equipment for hiking, climbing, trail running, alpine skiing and ice climbing fills the rest of the stand, turning professional performance from a single product claim into a system. The opening brought Wen Xu, the Chinese scientific explorer and founder of the Polar Future initiative, who led the China-Nepal joint expedition that summited Everest on 21 May 2026 and drilled the first full-depth ice core from the summit. His presence tied the mountain narrative back to real fieldwork, which is the point the stand is making.

For a first appearance, the communication design is unusually complete. The mountain volume gives the stand a silhouette that reads from the far end of the hall; the repair bench gives visitors something to stop and watch; the workshops give them something to book and to carry away. Each of the four zones along the loop produces a different kind of image, which means six days of coverage rather than a single opening-day moment. The circular message is carried by objects rather than slogans: a jacket that can be repaired, a passport that lives on the garment, a workshop that turns offcuts into a souvenir. That is a harder argument to make in a hall full of displays, and the spatial sequence is what makes it legible. The result is a stand that argues by demonstration rather than by claim.

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