BALENCIAGA x Chillida 米兰
项目信息
项目品牌: Balenciaga 巴黎世家
项目行业: 服装及鞋履
项目日期:
2026-04-21 10:00
2026-04-21 22:00
项目地点: 米兰
项目名称: BALENCIAGA x Chillida 米兰
BALENCIAGA(巴黎世家)|ARTEAN 艺术项目:Eduardo Chillida 特别装置——雕塑与服装结构在同一条动线上的对读(米兰设计周)|2026-04-21|米兰
米兰设计周,BALENCIAGA 把蒙特拿破仑大街的旗舰店交给西班牙雕塑家爱德华多·奇利达。项目叫 ARTEAN,是品牌的艺术合作线。
店是十九世纪的石构建筑,米色石材立面,铁艺阳台,橱窗很高。橱窗里挂两幅纸上作品,一尊小铜雕立在窄高的石台上,玻璃上印着艺术家的名字。
店内没有加隔断。作品直接挂在原墙面上,墙是白的,地面是打过蜡的水泥;灯是博物馆式的轨道灯,光斑小,落在纸上不反光。
作品分三类:纸本、小型铁雕、大型耐候钢。纸本是撕纸拼贴加墨,边缘毛糙,装裱浮起,投下一道细影;小铁雕罩在玻璃里,架在白台座上,铁面是锻打的黑,接口处能看到锤痕。
最大的一件在里侧:耐候钢,三片竖板,边缘开着方口,顶部扭了一下,锈色深橙。它立在白墙前,影子比本体还清楚,人从旁边过要侧身。
没有说明牌,只有角落里的小标签。动线是店本来的动线——进门、经过包袋、到里间;作品嵌在路上,来买东西的人会撞见它,不会有解说打断。
材质上的对话是这场合作的关键。奇利达用铁、钢、石,讲重量、空缺和手的动作;BALENCIAGA 的衣服讲结构、肩线和布料的骨架。铁的黑和呢料的黑放在一起,说的是同一件事。
这是一次轻介入:没有搭建,只有运输、挂装、灯光和安保。成本集中在借展、保险和环境控制上;撤展后店面原样恢复,连墙面的白都是原来的白。
画面很克制。没有模特,没有产品图,只有作品和白墙;橱窗是唯一对街的广告,路人看到的是艺术家的名字,不是当季新款。
把门店当展馆,不增加销售面积,也不做促销,只用四堵墙借来一位艺术家的信用。预算不在木工上,在关系和保险上,也在把「店」暂时借给「展」的那个决定上。
Balenciaga ARTEAN — Eduardo Chillida April 2026 — Milan Design Week Venue: Balenciaga flagship, Via Montenapoleone, Milan Agency: LamodeenImages
During Milan Design Week, Balenciaga handed its Via Montenapoleone flagship to the Spanish sculptor Eduardo Chillida. The project is called ARTEAN, the house's art programme, and this is its first full artist installation inside a store.
The building is nineteenth-century stone: a beige facade, wrought-iron balconies, very tall windows. In the shop window two works on paper hang beside a small bronze on a narrow, high plinth, and the name EDUARDO CHILLIDA runs across the glass in black sans serif. Nothing else. The panes also hold the arcade opposite, so each work appears twice, once in reflection and once in the room beyond. On a street built for display, the restraint is the statement.
Inside, no partitions were added. The works hang directly on the original walls, which are white, above a floor of waxed concrete; the lighting is museum track, with small pools and soft edges, angled so that nothing reflects off the paper.
The works fall into three groups: works on paper, small iron sculptures, and large weathering steel. The paper pieces are torn and collaged with ink, edges raw, floated in their frames so that each casts a thin shadow. The small irons sit under glass on white plinths, forged black, with hammer marks still legible at the joints.
The largest piece stands toward the back: weathering steel, three vertical slabs, square openings cut along the edges, a twist at the top, the rust a deep orange-brown. It stands against white, and its shadow is sharper than the object itself; people turn sideways to pass it.
There are no explanatory panels, only small labels in a corner. The route is the shop's own — door, bags, back room — so the art is embedded in the way a customer already walks, and the encounter is unplanned. That is the difference between this and a museum loan: nobody came for the art, and everybody meets it. People who came for the installation and people who came to buy stand in the same room, with no separate route.
The conversation between materials is the point. Chillida worked in iron, steel and stone, and his subject was weight, void and the gesture of the hand. Balenciaga's clothes are about structure, shoulder line and the skeleton of a fabric. Iron black and wool black in the same room are arguing the same case.
As production it is a light intervention: no build, only transport, hanging, lighting and security. The cost sits in loans, insurance and environmental control; the walls carry nothing but nail holes, and the store returns to itself when the show comes down.
For communication the images are deliberately dry. No model, no product shot, only works and white walls. The window is the only advertising facing the street, and a passer-by reads an artist's name rather than a seasonal collection. Those images travel through art and design press, and get picked up by design-week listing pages.
Using the store as a gallery adds no selling space and runs no promotion; it borrows an artist's credit with four walls. The budget is not in joinery but in relationships and insurance — which makes it, in a case library, a model of zero-build, high-credit programming.
Source: public information published by lamodeenimages.
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