BALMAIN FALL WINTER 2026 巴黎

作者: editor01 代理商: 不确定

项目信息

项目品牌: BALMAIN

项目行业: 服装及鞋履

项目日期: 2026-03-04 10:00 2026-03-04 22:00

项目地点: 巴黎

项目名称: Balmain 2026 秋冬女装秀,在一段混凝土通道里用整面白色幕布做地景,也是 Antonin Tron 上任后的第一场

BALMAIN(巴尔曼)|Balmain 2026 秋冬女装秀(巴黎女装周官方日程),在一段混凝土通道里用整面白色幕布做地景,也是 Antonin Tron 上任后的第一场|2026-03-04|巴黎

巴黎 Le R1,一段混凝土通道。秀场没有另搭景,而是把这截结构直接当地景:天花是一排平行的梁,柱是素混凝土,墙面留着模板的接缝。灯被压在梁下,光因此是横着走的。

一侧整面墙被白色半透明幕布盖住,从梁底一直到地。布不是绷平的,是人工抓出竖褶,褶子密的地方不透光,疏的地方透光。底部堆在地上,一层层摊开,像退潮之后留下的痕。

对面是台阶式的混凝土长凳,观众坐在暗处。第一排的脸勉强能看清,往后只剩轮廓。这种安排把注意力全部推给通道另一端那团亮雾。

地面是灰白色的混凝土,有污渍、有水痕、有鞋底留下的黑印,没有铺板,也没有刷漆。模特走过时,鞋跟与砂粒的摩擦声很清楚,混在低频的音乐里。

动线是成排的。模特不是一个个出来,而是并排走,一排五六个,把通道的宽度占满,从雾里推过来再散开。这个选择改变了看秀的方式:你没法只盯一套衣服,只能看一整排的肩线和下摆。

光从头到尾是冷白的,逆光,末端那团雾被照得很亮,人走进雾里就变成剪影。整场没有暖色,也没有追光,脸在暗处,衣服的金属感靠反光被认出来。

内容上,这是 Antonin Tron 接手后的第一场。品牌自己给的题目是「地基」——1945 年 Pierre Balmain 创立,房子盖在什么上面。混凝土和白幕正好是一对新旧:一个是可以摸到的结构,一个是还没定形的布。

传播上,这套布景的缩略图能力很强。一条白墙、一排黑影、一点雾,缩到手机屏幕的一角仍然成立,不需要 logo,也不需要文字。预算集中在一件事上——那面布墙——其余全部留白。对一场换帅后的首秀,这是安全又不保守的做法:不解释,只给一个可被记住的画面。

Le R1 in Paris, a stretch of concrete underpass. No set was built inside it; the structure itself became the set. The ceiling is a row of parallel beams, the piers are raw concrete, the walls still carry their formwork joints. Light is pushed up under the beams, so it travels sideways.

One entire wall is covered by a translucent white scrim, from the underside of the beams down to the floor. The cloth is not stretched flat. It has been gathered by hand into vertical folds, dense where it refuses the light and open where it lets it through. At the bottom it piles up in layers, like the mark a tide leaves behind.

Opposite, tiered concrete benches hold the audience in shadow. The first row's faces are just readable; behind that there are only outlines. The arrangement pushes all attention to the bright haze at the far end of the tunnel.

The floor is grey-white concrete with stains, water marks and black scuffs from soles, no boards and no paint. As models pass, the grit under a heel is audible, mixed into the low end of the soundtrack.

The route runs in ranks. Models do not come out one at a time; they walk abreast, five or six across, filling the width of the tunnel, pushing out of the fog and then separating. That choice changes how the show is watched. You cannot follow a single outfit. You read a whole row of shoulders and hems.

Proportion does the rest of the work. The tunnel is low, the beams sitting close above the tallest model, and wide enough for a rank of six. Because the width is generous and the height is not, the line reads as a procession rather than a parade: horizontal, close to the ground, moving at one speed.

Sound behaves the way concrete makes it behave. There is no soft surface anywhere except the cloth, so the low end of the music sits in the room and the heels cut through it. When the line stops, the silence has an edge.

The light is cold white throughout, backlit, and the haze at the end is blown bright so that anyone walking into it becomes a silhouette. There is no warm tone and no follow spot. Faces stay dark; the metallic surfaces in the clothes are found by reflection.

In content terms, this was Antonin Tron's first show for the house. The brief the brand set itself was foundations — Pierre Balmain founded the label in 1945, and the question is what a house is built on. Concrete and scrim make a neat pair of old and new: one is structure you can touch, the other is cloth that has not yet taken a shape.

For communication, the set is unusually good at thumbnail size. A white wall, a row of dark figures, a little fog: it still works at the corner of a phone screen, with no logo and no caption. The budget went into one thing, that cloth wall, and everything else was left bare. For a debut after a change of designer, that is a safe position that is not a conservative one: no explanation offered at all, just an image people can hold and pass on.

Source: public information published by Bureau Betak.



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