【宝马】2017 BMW the M Festival 总结信息

作者: leather

代理商: TBC

#活动现场 #活动管理 #活动执行

项目品牌： BMW 宝马

项目行业：汽车及制造

项目日期： 2021-03-01 09:00 2021-03-01 17:00

项目地点：线上

项目名称：【宝马】2017 BMW the M Festival 总结信息

Adrenalin, emotions and pure driving pleasure. For seven years the M Festival at the Nürburgring has set the pulses of BMW M fans racing. Until this year, the M Festival was the only one worldwide and took place in conjunction with the 24 Hours Nürburgring event. This year M fans in Asia and Africa can also tank up on all the M they want.

肾上腺素，情绪和纯粹的驾驶乐趣。七年来，在纽伯格林举行的M Festival 一直是BMW M车友们竞相追逐的动力。直到今年，M Festival是世界上唯一一个与24小时纽伯格林活动同时举行的节日。今年，亚洲和非洲的BMW M车友们也可以得到他们想要的关于M的一切。

The M Festival 2017 in Shanghai.

01 Fans on location: 2,000
02 BMW M models for the racetrack: 50
03 Exhibition cars: 18
04 Days pure M Power: 3
05 Fun in percent: 100

2017 M Festival 2017 上海
01 到场粉丝: 2,000
02 参与的BMW M车型: 50
03 展示车型: 18
04 M Power: 3
05 现场欢乐值: 100%

M Festival in Shanghai – a total success.

Exciting debut: M Corso, M Night, the BMW Driving Experience and a Formula 1 track. This is the M Festival 2017 in Shanghai – the first one ever in China. In mid-August, 2,000 excited BMW M Fans experienced everything the brand has to offer. From drifting, to slalom and much, much more. At dozens of workshops with instructors from BMW Driving Experience, the BMW family experienced M Power in its truest form. There was much to please the eye as well: drift shows, legendary classic cars like the BMW M3 E30 and E36 or the second generation of the BMW M5 were real head-turners. In addition, the BMW M3 and M4 Fans Editions celebrated a premiere and market launch in China. Also in the starting gates: BMW factory drivers, who enjoy basking in the crowds and giving countless autographs.

激动人心的首秀：M Corso，M Night，宝马驾驶体验（BMW Driving Experience）和一级方程式赛道。这是2017年在上海举办的M节，这是中国的第一个M Festival。8月中旬，2000名兴奋的宝马M粉丝体验了该品牌提供的一切。从漂流到回转等等。在数十个有宝马驾驶经验的教练参加的研讨会上，宝马家族以最真实的形式体验了M Power。还有很多让人赏心悦目的东西：漂移秀、宝马M3 E30和E36之类的传奇经典车型或宝马M5的第二代车型都是真正的回头客。此外，宝马M3和M4的粉丝版在中国举行了首映式和市场发布会。同样在出发门口坐着宝马工厂的司机，他们喜欢在人群中晒太阳，给无数的签名。

The M Festival 2017 in South Africa.

01 Fans on location: 20,000
02 Distance of the racetrack (in km): 4.5
03 Days in the world from BMW M: 2
04 DJs on the main stage: 15
05 The largest M Festival

M Festival in Johannesburg – the largest in the world.

Brilliant premiere: with 20,000 visitors, it was the first M Festival in South Africa and the largest in the world. M Drag Races and drift shows, the DTM squad from BMW and a BMW M show room with the latest models all delivered breathtaking moments in Johannesburg. The BMW Driving Experience was also on location, and its test drives turned the M Festival into the largest BMW Test Drive Event in South Africa, promising unforgettable driving pleasure for up to 2,000 M fans. The BMW M of your desire could be purchased immediately in a pop-up store. The BMW MX3 M40i, which will be launched in 2018, could also be found here as well as the new BMW M5 with M xDrive and the BMW M4 CS. In addition to the brute M sounds which resonated over the festival grounds, music from 15 international DJ acts joined in to provide the perfect end to an adrenalin-packed day.

The M Festival 2017 in Germany.

01 Live motorsport in hours: 24
02 Visitors on location: 200,000
03 Number of cars at the M Corso: 90
04 Days of motorsport with BMW M: 3
05 Tradition in percent: 100

M Festival on the Nürburgring – the original.

A thrilling classic. On the first day alone, around 200,000 visitors flocked to the legendary 24 Hours Nürburgring. In the middle of it all: the totally sold-out M Festival where everyone in the M family could meet and exchange stories in a pleasant setting. In Germany’s Eifel region, BMW Motorsport 2017 was awarded the Brand of the Year Award. BMW fought to 19 total victories on the toughest GT3 races in the world – a unique record. In addition, a brand new BMW M model was unveiled in the Eifel. Under the motto “TOO MANY SECRETS”, the “Erlkönig” (development mule) of the BMW M8s made its debut and drove the nearly 25 kilometres along the traditional M Corso. Technical workshops and interesting details on how racing teams work can be found in the paddock. European BMW M fans totally get their money’s worth here!