“Boucheron From Place Vendôme To Xintiandi” Exhibition & Gala Dinner 上海
项目信息
项目品牌: Boucheron 宝诗龙
项目行业: 服装及鞋履
项目日期:
2026-03-01 10:00
2026-03-01 22:00
项目地点: 上海 新天地
项目名称: 品牌历史与高级珠宝展,同期一场晚宴
BOUCHERON 宝诗龙|品牌历史与高级珠宝展,同期一场晚宴|2026-03|上海 新天地
展陈设在上海新天地的一处室内空间,全部按黑箱处理:墙、顶、地吸光,没有一处反光面,观众的眼睛在头几分钟里几乎只能看见发亮的东西。这种处理把展览变成一串亮点的序列——先看见光,再看见珠宝。两间展厅的逻辑不同:一间让影像浮起来,一间让人停下来。
第一间的圆角方形灯箱悬在细黑杆上,高低错落,像一组被拆开的胶片格,边框极细,远看像悬着的照片。灯箱内是黑白老照片:博览会建筑前的人群、林荫道上的马车、室内肖像、工坊器物与珠宝草图。光只从灯箱里出来,观众在暗处走近,脸被灯箱照亮,看影像的人也成了影像的一部分。
展厅中央一张灰色石台,台上黑色人台,一条钻石项链从人台颈间垂落,在胸前收成 V 形,末端是一个坠饰,台面高度刚好让项链停在视线正中。顶部一束窄光打下来,只照项链与石台边缘,人台其余部分沉进黑里。石台四角在地面投出很淡的影。观众要绕一圈才看得全,脚步因此慢下来。
第二间嵌进一个黑色钢框的亭子:四根细柱落地,框内是一张浅橡木柜台,柜台后一整幅竖屏嵌在切角的窗洞里,播放工坊影像——蓝围裙的工匠在金工台前操作。柜台上方悬着十几把和纸伞,白与红,高低不一,暖光从伞内透出。地面是浅灰石材,铺一块墨绿地毯,毯边是黑绿八角形图案。
展与晚宴同期同城,白天是媒体与贵宾预览,夜里转为宴会;公开素材集中在展陈内景,桌面细节没有出现,这里只写空间。黑箱加浮灯箱的画面对手机最友好:噪点少、对比强,黑白档案与彩色珠宝同框时,历史与现在不需要文字区分。全场只有伞与木柜台是暖的、有手感的,适合做封面;两个地名并置在标题里,叙事已经完成。
The exhibition is installed in a room in Xintiandi, Shanghai, and the whole of it is treated as a black box: walls, ceiling and floor absorb light, no surface reflects, and for the first few minutes a visitor can see almost nothing except what glows. The treatment turns the exhibition into a sequence of bright points, light first and jewellery second, and it also removes the architecture: there is no skirting, no cornice, no door frame to read, so the room has no style of its own and the objects carry all of it. The two galleries work on different logic, one making images float, the other asking people to stop and stand still.
In the first, rounded-square light boxes hang on slender black rods at staggered heights, like a strip of film cut apart and spaced out. Inside them are black and white photographs: crowds in front of the exhibition pavilions, a carriage on a tree-lined avenue, an interior portrait, tools and jewellery sketches. The boxes are the only light source; visitors approach in the dark, their faces lit by the boxes, so that the person looking becomes part of what is looked at. Because the stands are thin and the room is unlit, the boxes appear to be suspended without support, and the arrangement reads as a constellation rather than as a row.
At the centre of the gallery a grey stone plinth carries a black bust, and a diamond necklace hangs from the neck in a long V, closing in a pendant. The plinth is low enough that the necklace sits at eye level. A narrow beam from above picks out the necklace and the edge of the stone, and the rest of the bust sinks into black, so that the piece appears to be drawn in the air rather than worn. A visitor has to walk around the plinth to see all of it, which slows the pace of the room; the light is aimed so that the diamonds flare only from one side, and the other side stays quiet.
The second gallery holds a pavilion inside a black steel frame: four thin posts to the floor, and within the frame a pale oak counter, with a full-height screen set into a chamfered window recess behind it showing workshop footage — a craftsman in a blue apron at the bench. Above the counter hang a dozen washi paper umbrellas, white and red, at different heights, warm light coming through the paper. The floor is pale grey stone under a dark green rug bordered with a black and green octagonal pattern, and the frame stands on that border, so the whole pavilion reads as a room within the room.
Exhibition and gala dinner sit within the same programme in the same district, a press and guest preview by day and a dinner at night; the public material stays with the exhibition interior, no table settings appear, so only the space is described here. A black box with floating light boxes is friendly to a phone camera: low noise, high contrast, and when black and white archive sits beside coloured jewellery, history and present separate without a caption. The umbrellas and the oak counter hold the only warmth and the only tactile surface, which makes them the cover image; the two place names in the title already do the storytelling.
信息来源:K2 Worldwide 公开信息。
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