BYREDO热带爵士限时空间

2026年06月11日-2026年06月21日

上海 杭州万象城

项目现场

BYREDO 柏芮朵于 2026 年春夏在杭州万象城打造 Bal d'Afrique 热带爵士限时主题空间，作为品牌全国巡展与万象城"闻所未闻"香氛节的核心单元，这一项目标志着高端香氛从嗅觉消费向跨感官文化叙事的深度拓展。从空间与造型来看，赤陶棕与暖金主色调的运用直接挪用西非大地的视觉肌理，将非洲大陆的原始质感与现代极简美学进行空间缝合。复古折叠不锈钢门头作为互动打卡区的核心装置，复刻品牌在上海、台北等地的标志性设计语言，形成跨地域的品牌视觉一致性，其金属工艺与赤陶暖色的材质对话，制造出一种既原始又精致的触觉张力。

制作层面，三大核心区域的功能分区体现精密的感官编排逻辑：香氛品鉴区完整呈现热带爵士典藏版香水，瓶盖采用烧杉板工艺——这一日本传统木材处理技法与非洲主题形成跨文化的工艺对话，金盏花、紫罗兰与雪松交织的木质果香调通过试香纸与皮肤的双重载体完成从嗅觉到触觉的转化；艺术影像廊展出摄影师 Philip-Daniel Ducasse 于加纳阿克拉拍摄的西非舞者系列作品，将香氛的抽象气味转化为可凝视的肢体律动，摄影的纪实性与香氛的虚构性在此互文；互动打卡区以艺术花束与品牌标识墙构成社交传播节点，完成从私密感官体验到公共视觉消费的闭环。专属香氛咨询、限量花礼派送与定制刻字服务，将标准化产品转化为个性化仪式物件。

从品牌历史看，BYREDO 由 Ben Gorham 于 2006 年在斯德哥尔摩创立，以"通过气味传递记忆与情感"为核心理念，Bal d'Afrique 作为品牌经典之作，灵感源自 Gorham 父亲在非洲的生活记忆，是西方视角对非洲大陆的浪漫化想象。杭州万象城升级后的高定香氛实验室为这一限时空间提供了制度性背书，"华东首展"的定位则强化了地域稀缺性。在万象城"闻所未闻"香氛节的框架下，BYREDO 以非洲之旅的主题差异化于其他商业香氛，将自由律动与高级定制融为一体，完成了一次从斯德哥尔摩到阿克拉、再到杭州的文化地理漂移。

BYREDO created the Bal d'Afrique limited-time thematic space at Hangzhou MixC during spring-summer 2026, serving as the core unit of the brand's national tour and MixC's "Unheard" fragrance festival. This project marks the deep expansion of premium fragrance from olfactory consumption toward cross-sensory cultural narrative. Spatially, the terracotta brown and warm gold palette directly appropriates West African earth textures, stitching the continent's primal quality with modern minimalist aesthetics. The vintage folding stainless steel entrance as the interactive zone's centerpiece replicates the brand's signature design language from Shanghai and Taipei, establishing trans-regional visual consistency; the material dialogue between metallic craft and terracotta warmth generates a tactile tension that is simultaneously primitive and refined.

In terms of fabrication, three core zones demonstrate precise sensory orchestration: the fragrance tasting area presents the complete Bal d'Afrique collection, with caps employing shou-sugi-ban technique—a Japanese traditional wood treatment forming cross-cultural craft dialogue with the African theme. The woody-fruity accord of marigold, violet, and cedar transforms from olfactory to tactile through dual carriers of blotters and skin. The art gallery exhibits photographer Philip-Daniel Ducasse's West African dancer series shot in Accra, Ghana, converting fragrance's abstract scent into gazeable bodily rhythm, where photographic documentary and fragrance fiction intertextualize. The interactive zone with art bouquets and brand logo walls completes the loop from private sensory experience to public visual consumption. Exclusive fragrance consultation, limited floral gifts, and custom engraving services transform standardized products into personalized ritual objects.

Historically, BYREDO was founded by Ben Gorham in Stockholm in 2006, with "transmitting memory and emotion through scent" as core philosophy. Bal d'Afrique, a brand classic inspired by Gorham's father's life in Africa, represents Western romanticization of the African continent. Hangzhou MixC's upgraded haute fragrance laboratory provides institutional endorsement for this limited space, while "East China Premiere" positioning intensifies regional scarcity. Within MixC's "Unheard" fragrance festival framework, BYREDO differentiates through its African journey theme from other commercial fragrances, merging free rhythm with haute couture to complete a cultural-geographical drift from Stockholm to Accra, then to Hangzhou.

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