BYREDO SISTER DREAMER BY LAUREN HALSEY launch party 洛杉矶
项目信息
项目品牌: Byredo 柏芮朵
项目行业: 服装及鞋履
项目日期:
2026-03-01 10:00
2026-03-01 22:00
项目地点: 洛杉矶 South Central Park
项目名称: BYREDO 与艺术家 Lauren Halsey 合作的 SISTER DREAMER 系列发布派对:雕塑空间内的通道动线与夜场
BYREDO(瑞典)|BYREDO 与艺术家 Lauren Halsey 合作的 SISTER DREAMER 系列发布派对:雕塑空间内的通道动线与夜场|2026-03|洛杉矶 South Central Park
发布会在洛杉矶 South Central Park 里办,那是艺术家 Lauren Halsey 新开的空间。夜里到场,先看到的是一组从地面长起来的浅色砌块结构:墙体砌成斜角,位于高处的一处收成一个开口,正对天空。主体不是一栋房子,是一段可以走进去的建筑。
砌块是混凝土的,模数统一,接缝留得很直。表面几乎每块都不平:有的是人像的侧脸,有的是手写感的字与招牌——汉堡、辫发、社区商店的价目、句子一样的口号。字与像都在同一层深度上,不描色,靠侧光读出轮廓。远看是一片灰白,走近才知道墙上全是内容。
结构内部是一条通道,宽约两人并行,地面铺大块灰色方砖,砖缝对齐墙体的模数。通道不是直通的,走进去要拐一次,光在拐角处断掉,再往前才重新亮起来。头顶有一个方形开口,天在正上方;墙把街区的其他声音挡在外面,只剩人声与低频。
灯光是这场布景的关键。整段结构被紫蓝色的光洗过,光源藏在地面与墙脚,光往上打,浮雕的凸起照成一排浅影,凹处沉进颜色里。紫不是均匀的:靠 DJ 台的一侧偏红,靠出口的一侧偏蓝,中间更亮。这种光不适合看材料,但适合拍照——砌块的白被染成紫,轮廓还在。
DJ 台设在结构的侧面。桌子包了布,台上是唱机与混音台,背后的墙投着一片红橙渐变的色块,白色的标志在光里发亮。两侧各立一台白色音箱,像两根柱子。来的人穿得松:宽大的夹克、工装裤、球衣、厚底鞋,颜色多是黑与灰。人在通道里站着说话,不跳舞。
内容与传播在这里是同一件事。结构本身就是作品,墙上的字与脸可读;客人走进去,镜头不用找角度,通道、开口、浮雕、紫光已经是一个画框。把发布会放在艺术家的场地上,借的是一块已经成立的画面:照片里不只有产品,还有一条具体的街与它的语言。
The launch was held at South Central Park in Los Angeles, the space the artist Lauren Halsey had recently opened. Arriving at night, what you saw first was a group of pale blockwork structures growing out of the ground: walls built on the diagonal, the tallest of them closing into an opening that faced the sky, its edges cut clean against the dark. The thing was not a building; it was a piece of architecture you could walk into, standing on a plaza of large grey tiles that caught the light from below.
The blocks were concrete, one module repeated, joints kept straight, the surfaces left matt so that nothing shone, and the grid those joints made was legible from across the plaza before a single carving was. Almost every face was worked: some carried a portrait in profile, others words and shop signs in a hand-drawn line — burgers, braiding, prices in a neighbourhood store, slogans set like sentences. Words and faces sat at the same shallow depth, unpainted, so the raking light did the reading. From a distance it was one grey-white mass; close up the wall was all content, and the scale of the carvings put a person's head at the size of a hand.
Inside, the structure became a passage about two people wide, floored in large grey tiles whose joints lined up with the module of the walls. The passage did not run straight; you turned once, the light broke at the corner, and only further on did it come back. Above, a square opening let the sky in, and the top of the wall was left open to it. The mass kept the rest of the neighbourhood out, leaving voices and a low frequency from the speakers, so the passage felt like a room without a ceiling.
The lighting was what made it a set. The whole structure was washed in violet-blue, the sources hidden at the floor and the base of the walls, aimed upward so each relief cast a shallow shadow and every recess sank into colour. The violet was not even: red toward the DJ table, blue toward the exit, brightest in between, and it changed as people moved through it, their faces lit from below. This is not light for reading material, but it is light for photographs — the white block turned violet and the contours held.
The DJ table stood against one side of the structure, draped in cloth, turntables and a mixer on top, a red-to-orange gradient thrown across the wall behind it and a white logo catching the light. Two white speaker stacks flanked it like columns, and the crowd gathered in a loose ring rather than a line. They dressed loose: oversized jackets, work trousers, jerseys, thick soles, mostly black and grey, a few bright pieces. People stood in the passage talking; nobody danced, and nobody queued for a picture.
Content and communication were the same thing here. The structure was already the work, its words and faces legible; a guest walking in did not need to find an angle, because passage, opening, relief and violet light made a frame on their own, at any height and from either direction. By holding the launch on the artist's own ground, the brand borrowed an image that already existed: the photographs carried not only a product but a particular street and the way it speaks.
信息来源:K2 Worldwide 公开信息。
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