蕉内10周年「体感科学」发布会

2026年04月17日

上海 上生新所

项目传播

项目现场

2026年，蕉内以「聚焦于内，一家体感科学公司」为核心主题举办品牌发布会，汇聚行业科学家代表、学界权威专家及主流媒体，系统回望品牌十年来对体感科学改善穿着舒适体验的深度探索。这场发布会不仅是一次产品成果的集中展示，更是一场关于服饰企业本质定义的战略宣言——从传统服装品牌向体感科学公司的关键跃迁。

发布会空间以沉浸式科学叙事为基调，将「聚焦于内」的品牌理念转化为可步入的场域语言。产品设计师以一线视角还原五款标志性产品的诞生故事：从首款无标签内裤破解衣物刺痒痛点，到热皮、凉皮、银皮等系列系统覆盖温、湿、触、压、防五大舒适维度。这种从「习以为常的不舒服」出发的逆向创新路径，将体感科学从抽象概念拆解为可触摸、可验证的产品细节。

此次发布标志着蕉内完成了从单品功能突破到系统化体感科学体系的十年进化，为服饰行业如何从「外在审美竞争」回归「内在体感价值」提供了以科学为底层逻辑、以用户痛点为创新起点的全新范式。

In 2026, Bananain hosted its brand conference under the theme "Focus Within, A Sensory Science Company," convening industry scientists, academic experts, and mainstream media to systematically reflect on the brand's decade-long deep exploration of improving wearing comfort through sensory science. Beyond a product retrospective, this event served as a strategic declaration on the essence of apparel enterprises—a pivotal leap from traditional clothing brand to sensory science company.

The conference space anchored on immersive scientific storytelling, translating the "Focus Within" philosophy into a walkable field language. Product designers shared first-person narratives behind five iconic products: from the debut tagless underwear solving textile irritation, to the Hot Skin, Cool Skin, and Silver Skin series systematically covering five comfort dimensions—temperature, humidity, touch, pressure, and protection. This reverse-innovation approach, starting from "uncomfortable norms we take for granted," deconstructed sensory science from abstract concepts into tangible, verifiable product details.

This launch marked Bananain's decade-long evolution from single-product breakthroughs to a systematic sensory science framework, offering the apparel industry a new paradigm that returns from "external aesthetic competition" to "internal sensory value," grounded in science and rooted in user pain points.

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