联发科 @ 2026 北京车展

2026年04月24日-2026年05月03日

北京 首都国际会展中心

设计与制作

接待与运营

MediaTek于2026北京车展召开媒体沟通会，正式亮相「主动式智能体座舱解决方案」，以平台、模型、应用三层架构全面定义AI定义汽车（AIDV）时代的座舱体验边界。从项目空间与展示形态审视，现场以实车座舱或沉浸式模拟舱为核心展具，搭载天玑汽车座舱平台与NVIDIA Blackwell GPU架构，通过多屏交互界面与动态可视化装置呈现AI智能体主动交互逻辑；5G-A、卫星视频通话及Wi-Fi 8等前沿联接技术嵌入动态演示场景，将抽象算力转化为可感知的出行叙事。作为全球领先的半导体设计企业，MediaTek自1997年创立以来历经从光存储到移动芯片的战略跨越，此次借势北京车展——中国汽车产业风向标——发布汽车智能化底座，标志着其从消费电子向汽车AI基础设施的关键跃迁。该项目不仅以全栈方案重塑人车关系，更通过与NVIDIA的技术协同，确立了在AI定义汽车时代的核心供应链地位。

MediaTek unveiled its "Proactive Agent Cockpit Solution" at the 2026 Beijing Auto Show, defining AIDV-era cockpit boundaries through a platform-model-application three-tier architecture. Examining spatial presentation, the activation centered on physical vehicle cabins or immersive simulation cockpits powered by the Dimensity Auto platform and NVIDIA Blackwell GPU architecture, visualizing proactive AI agent interactions through multi-screen interfaces and dynamic display installations. Frontier connectivity including 5G-A, satellite video calling, and Wi-Fi 8 was embedded in live demonstrations, transforming abstract computing power into tangible mobility narratives. Since its 1997 founding and evolution from optical storage to mobile SoCs, MediaTek leverages the Beijing Auto Show—China's automotive bellwether—to launch its vehicular AI infrastructure, signaling a critical leap from consumer electronics toward automotive intelligence foundations. This project reshapes human-machine relationships through full-stack solutions while securing core supply chain positioning in the AIDV era through NVIDIA collaboration.

联发科 @ 北京车展

搭建制作：众为智诚

运营管理：众为智诚

-end-

图片及内容来自网络及品牌公开信息，出处见网络

文字来自 AI 编辑完成，AI信息自我辨识