BobbiBrown「大橘底气场」限时快闪

2026年08月13日-2026年08月16

上海 西岸梦中心

项目预告

项目现场

Bobbi Brown落地上海西岸梦中心滨江广场的「大橘底气场」限时快闪，是品牌依托滨江户外场景、围绕全新升级橘子面霜打造的沉浸式美妆体验项目，突破传统室内美妆快闪局限，以自然通透的户外空间承载底妆产品体验，是美妆品牌场景化营销与生活化体验升级的重要实践。

项目空间制作简约高级，以纯净米白为基底色调，搭配标志性巨型橘子面霜装置打造主题门头，贴合产品核心IP视觉，氛围感辨识度极强。场地科学划分入会签到区、底妆体验区、江景拍摄区、宠物互动区与产品礼遇售卖区五大功能板块，场景布局兼顾体验、打卡、互动与消费多重属性。活动期间，现场提供一对一肌肤诊断、全系列底妆实测体验与专业免费拍摄服务，同时设置入会领样、全域打卡兑礼、消费解锁限定福利等多元玩法，创新增设宠物互动专区，拓宽客群覆盖面。

依托西岸滨江优越的户外景观资源，通透氛围感点位适配社交传播需求，线下沉浸式体验持续产出优质UGC内容，联动线上话题扩散传播，有效传递产品贴妆提亮的核心优势，强化品牌底气美学调性，实现新品声量引爆、用户心智渗透与线下消费转化的完整营销闭环。

Hosted at Shanghai West Bund Dream Center Riverside Plaza, Bobbi Brown’s limited-time "Orange Base Aura" pop-up is an innovative outdoor beauty experience campaign centered on the upgraded Orange Cream foundation primer. Breaking the boundaries of traditional indoor beauty pop-ups, it integrates professional makeup experience with open riverside scenery, representing an advanced scenario marketing strategy for high-end cosmetic brands.

Adopting a pure off-white tone and a giant Orange Cream art installation as the core visual symbol, the space is divided into five functional areas covering membership check-in, makeup trial, riverside shooting, pet interaction and product sales. During the event, professional one-on-one skin diagnosis, full-range base makeup tests and free portrait shooting services are provided. Multiple interactive benefits including sample redemption, check-in rewards and limited gifts further enrich on-site participation.

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