Bottega Veneta 2019秋季系列预览派对

项目品牌: Bottega Veneta 葆蝶家

项目行业: 服装及鞋履

项目日期: 2019-03-29 09:00 2019-03-29 17:00

项目地点: 上海、香港、首尔

项目名称: Bottega Veneta 2019秋季系列预览派对







本次派对以“TOGETHER”为主题,融入温馨亲切的家庭理念,为客人展现意式生活方式与生活情调。新品预览派对先后在上海、香港、首尔三座时尚先锋城市举办。

With an Italian home party theme “Together”, the preview event was held in three fashionable cities in Asia —— Shanghai, Hong Kong, and Seoul —— presenting a cozy Italian lifestyle and ambiance to guests. 


Mazarine Asia Pacific team dedicatedly planned the event for over three months to deliver a fantastic experience to all guests. Besides event concept creation and execution, the team developed the digital CRM system and fashion photography system to optimize guest experience.

为确保客人能享受到非凡的活动体验,Mazarine亚太团队精心筹备了三个月的时间。除了活动创意策划和执行,Mazarine还为本次活动开发了数字CRM系统,并利用时尚摄影系统来优化客户体验。



上海站

 作为本次活动的首站,上海站预览派对于2019年5月9日在艺仓美术馆举行。通过微信收到活动邀请之后,客人即可在线注册。Bottega Veneta微信官方账号随即向客人推送确认信息和二维码。客人在活动当天凭二维码即可登记进入活动现场。

SHANGHAI STOP

 May 9th, 2019 

Modern Art Museum After receiving the event invitation via WeChat, guest can directly RSVP online. Bottega Veneta official WeChat account will push guest a confirmation message with QR code that will be used to check in on the event day.




每位客人都拥有一个特制手环,扫手环上二维码即可获得自己在活动现场的精美照片。  

Upon arrival, guest presents the QR code at reception and is given a bracelet to scan later to receive exclusive and nicely-retouched photos of themselves on or after the party. 




活动现场由意大利风格家具和绿植装饰而成,客人可一边预览新品,一边欣赏DJ Boom Bip带来的现场音乐,还可以品尝精致的意大利小食和Gelato,与朋友共饮并欣赏浦江夜景。

The preview and dining area is decorated with Italian-style furniture and plant arrangements. While enjoying live music performed by DJ Boom Bip, guests can taste exquisite pass-around dishes and Gelato, mingling with friends and enjoying the sweeping night view of Huang Pu River.




活动结束后,每位客人获赠一张精美的唱片作为礼物,扫描唱片上的二维码即可获得由DJ为Bottege Veneta定制的专属歌单。 

Guests all receive a fake vinyl with a digital experience of the music of the night. The sound track is created exclusively for Bottege Veneta by the DJ.  

 



香港站

作为本次活动的第二站,香港站预览派对于2019年5月17日在Pedder building举行。

HONG KONG STOP 

May 17, 2019 

Venue: Pedder Building 






首尔站

作为本次活动的第三站,首尔站预览派对于2019年5月22日在Layer 57举行。

SEOUL STOP

May 22, 2019

Venue : Layer 57






更多信息:

近日,Bottega Veneta携手Mazarine Asia Pacific,为其举办2019秋季系列预览派对。这一系列由品牌新任创意总监Daniel Lee担纲设计。

Recently, Bottega Veneta entrusts Mazarine Asia Pacific to organize a series of events, launching its 2019 Pre-Fall Collection, designed by their newly appointed creative director Daniel Lee.   




图片及文字来自网络及公开信息,出处见微信公众号“MazarineAsiaPacific”

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