Bottega Veneta《爱意有迹》艺术共创工作坊

2026年08月15日-2026年08月23日

上海 油罐艺术中心

项目传播

项目现场

Bottega Veneta《爱意有迹》七夕艺术共创项目是Bottega Veneta葆蝶家于七夕节点落地的高端艺术企划，携手艺术家郑雪在上海油罐艺术中心打造《爱意有迹》参与式艺术工作坊，展期为8月15日至8月23日。

项目深度溯源品牌标志性Intrecciato编织匠艺，突破传统七夕情爱叙事，将编织工艺转化为承载亲情、友情与日常温情的情感载体，以艺术视角重塑品牌温柔内敛的奢艺调性。在空间制作与造型上，项目摒弃商业化陈列布局，采用竹篾、麻绳、苎麻等原生自然材质搭建大型编织艺术装置，构筑质朴纯粹、开阔松弛的公共艺术场域，弱化商业属性、强化人文艺术内核。场地分为主装置展区与手工共创体验区，线下访客可书写爱意寄语并亲手编织融入集体作品，同步收录品牌大使舒淇、杨祐宁的情感感悟，线上用户亦可通过小程序远程参与寄语投稿。活动期内的全民共创模式打通线上线下参与链路，

所有公众素材将由艺术家二次打磨，成品于十一月上海艺术周公开展出。依托艺术中心的圈层影响力，项目以沉浸式手工共创替代传统营销形式，借大众参与内容持续发酵社交传播，有效实现品牌编织匠艺科普、节日情感营销与艺术圈层破圈，塑造品牌低调高级的文化艺术形象。

Cooperated with artist Zheng Xue, Bottega Veneta’s limited-time Qixi art workshop "Traces of Love" was held at Shanghai Tank Art Center from August 15 to August 23. Rooted in the brand’s iconic Intrecciato weaving craftsmanship, the project breaks the narrow romantic definition of Qixi and extends emotional expression to family affection, friendship and trivial daily love.

The space is constructed with natural materials such as bamboo strips, hemp ropes and ramie, featuring a large woven art installation. Abandoning commercial display thinking, it builds a pure public art atmosphere centered on public creation. The venue includes a main installation exhibition area and a handcraft co-creation zone. Offline visitors can weave emotional messages into collective artworks, while online users can remotely submit blessings via mini-programs, with celebrity insights also integrated into the creation.

All public works will be re-polished by the artist and officially exhibited at the Shanghai Art Week in November. Adopting interactive art creation instead of traditional launch events, the project integrates luxury craftsmanship with contemporary public art, drives social communication through mass participation, realizes brand cultural output, festival emotional marketing and art circle breakthrough, and becomes a high-profile artistic and cultural case in Shanghai.

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