Boucheron世家宝诗龙限时体验空间(北京)

项目品牌: Boucheron 宝诗龙

项目行业: 珠宝钟表

项目日期: 2021-03-23 09:00 2021-03-29 21:00

项目地点: 北京 The George餐厅/SKP

项目名称: Boucheron宝诗龙高级珠宝晚宴


3月23至24日,Boucheron宝诗龙高级珠宝晚宴于北京The George餐厅举行,共计40位贵宾受邀出席此次晚宴。

Boucheron High Jewellery dinner was held at The George Beijing on Mar. 23 and Mar. 24. A total of 40 VIP guests were invited to attend the exclusive dinner.


品鉴会和晚宴现场通过色彩搭配及组合,展现了宝诗龙的法式优雅与浪漫。

Through vivid color matching combination, reflected the elegance and romance of the French maison.


3月25日至29日,世家宝诗龙限时体验空间在北京SKP一层中庭首次亮相。ACTIVATION EVENTS助力宝诗龙打造此次独一无二的沉浸式体验空间,展示出百年世家珠宝品牌的魅力,细赏闪耀珠宝珍品。

Boucheron La Maison unveiled its launch at Beijing SKP from 25th to 29th of March. ACTIVATION EVENTS helped Boucheron to create this unique immersive experience, showing the charm of a century-old jewellery brand, and appreciating the jewellery treasures.


四大主题空间从经典的巴黎建筑风格中汲取灵感,展现世家的经典传承、自由创艺、自由饰我以及标志性的法式生活艺术,完美体现出宝诗龙的极致美学。

The four themed spaces draw inspiration from the classic Parisian architectural style, showing HERITAGE, INNOVATION, STYLE, JARDIN D'HIVER, reflecting the ultimate aesthetics of Boucheron.


走进世家宝诗龙体验空间,仿佛置身于一座图书馆,胭脂红的墙面涂饰充满了中国的东方风格。展区四周更别出心裁设置数字屏幕,持续播放着珍品的视频和图像,并可以进行AR互动体验,真切感受到跨越百年珠宝的魅力。

Almost as if one stepping into a library when entering the Boucheron La Maison, oriental style is overwhelm by the red wall paintings. Videos and photographs of the exhibits projected through LED screen, while the AR interaction is also available to help the visitors experience the charm of the centurial jewellery.


品牌代言人周冬雨、歌手/演员鹿晗、傅菁和演员周也现身北京SKP限时体验空间,感受Boucheron独具一格的风格体验。

Brand ambassador Zhou Dongyu, singer and actor Lu Han, singer Fu Qin, actress Zhou Ye made their appearance and enjoyed the extraordinary jewellery treasures.


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全文来自网络及品牌公开信息,出处见网络

原文链接为:https://mp.weixin.qq.com/s/El0ha2GVIOXqNgXDho-5ZA


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