From June 25 to August 31, the first national stop of the healing Korean IP Brunch Brother water world lands at Jing’an Jiuguang Center, serving as the core module of the mall’s summer campaign. Covering a thousand-square-meter outdoor plaza, the project integrates soft brunch aesthetics and water amusement, creating an urban summer resort for parent-child families and young visitors, and realizing two-way traffic drainage between amusement experience and catering consumption. Adopting creamy macaron color matching and full sunshade canopy, the venue divides dry and wet areas with clear moving lines. It features four themed water areas, regular water challenge competitions, an IP pop-up store, independent dressing rooms and rest zones. Built with lightweight modular inflatable structures that are waterproof, sun-proof and easy to assemble, the safe soft-pack shallow pool is friendly to young children. Visitors can redeem IP peripherals by checking in and win limited gifts via social sharing. Ticket holders can enjoy exclusive catering discounts. By creating a highly shareable water-play scene with food-themed IP images, the project builds a landmark summer check-in spot, boosts summer passenger flow, and drives the mall’s offline business transformation and social communication volume.