Burberry 上海风衣艺术展

Launched in 2009, Burberry’s iconic Art of the Trench art IP has gained global popularity through online digital displays with exquisite trench coat aesthetic imagery. Its offline debut in Shanghai marks a crucial milestone for the brand’s localized development in China. To celebrate the unique charm of Shanghai and local creative pioneers, the exhibition is held at two core urban art venues, Shanghai K11 Art Mall and L’Avenue. Leveraging the immersive and artistic spatial design of the venues and adopting innovative digital exhibition methods, the project breaks the barriers between fashion, art and commerce, and innovates the public artistic presentation of classic trench coat aesthetics. The grand opening ceremony on the evening of August 29 at Shanghai K11 store was professionally planned and fully executed by APAX, with elaborate polishing of visual design, process arrangement and on-site details to deliver a high-end artistic experience. Open to the public from August 30 to September 16, the dual-venue digital exhibition abandons the limitations of traditional clothing display. Carrying forward Burberry’s long-term philosophy of integrating fashion and art, it combines British classic fashion heritage with Shanghai’s inclusive and innovative urban temperament. It provides an immersive international fashion art feast for local trench coat enthusiasts and fashion lovers, effectively promoting the localized dissemination and innovative integration of classic fashion culture in China.