CAMPER JUNCTION 模块快闪空间（杭州）

CAMPER JUNCTION 模块快闪空间（杭州）

2026年08月15日-2026年08月16日

杭州 天目里 阳光房

项目预热

项目现场

CAMPER「BUILDING 建筑游戏」限时快闪项目，是西班牙鞋履品牌CAMPER携手大星吉子工作室，于8月14日至8月16日在杭州天目里阳光房打造「BUILDING 建筑游戏」模块化限时快闪，是品牌以跨界艺术演绎产品设计理念、践行可持续潮流美学的创新项目，具备产品科普与设计破圈的双重意义。

项目空间造型与制作极具巧思，以JUNCTION系列可替换鞋头为创作核心，将鞋履模块化设计延伸至建筑装置创作，采用实木板材与传统榫卯结构搭建，全程无胶水拼接，支持完整拆解重组与循环复用，具象化落地品牌可持续设计理念。户外装置提取鞋头几何轮廓，以多彩模块堆叠打造可变形态的开放式建筑景观，视觉明快鲜活，适配潮流打卡传播。场内划分艺术装置区、鞋履陈列区与互动创作区，完整展出JUNCTION全系列鞋款，直观展示可替换鞋头的核心玩法，供访客沉浸式试穿体验百变穿搭魅力。活动期间，积木式模块拼搭互动让公众亲身感知模块化建构逻辑，打通产品、艺术与用户的联结。

项目跳出传统鞋履展示模式，依托天目里艺术商圈流量，精准面向设计爱好者与潮流青年，以可参与的空间实验激发社交UGC传播，高效传递产品创新理念，实现品牌跨界破圈，打造城市热门设计向快闪地标。

Cooperated with Daxing Jizi Studio, Spanish footwear brand CAMPER launched the limited-time modular pop-up "Building Game" in Hangzhou Tianmuli from August 14 to August 16, serving as a cross-border artistic practice that interprets the brand’s modular design and sustainable aesthetics.

Extended from the replaceable toe cap design of the JUNCTION series, the space is constructed with solid wood panels and traditional tenon-and-mortise structures without glue, supporting complete disassembly, reorganization and recycling to visualize sustainable design concepts. The outdoor open architectural installation adopts stacked colorful modules based on shoe toe geometry, forming a changeable and photogenic landscape. The venue consists of an art installation area, footwear display area and interactive creation area, fully exhibiting the complete JUNCTION series and demonstrating the versatile matching fun of replaceable shoe toes.

During the event, hands-on module building experiences allow visitors to understand modular construction logic and connect with product design aesthetics. Breaking the traditional footwear pop-up mode, the project transforms product concepts into immersive public space experiments. Relying on the artistic business district advantages of Tianmuli, it targets design enthusiasts and trendy youth, stimulates social UGC communication, realizes cross-field brand breakthrough, and builds a high-profile design-themed urban pop-up landmark.

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