CELINE FALL WINTER 2026 巴黎
项目信息
项目品牌: CELINE 思琳
项目行业: 服装及鞋履
项目日期:
2026-03-07 10:00
2026-03-07 22:00
项目地点: 巴黎
项目名称: CELINE Winter 2026 女装秀
CELINE|CELINE Winter 2026 女装秀(巴黎女装周官方日程)|2026-03-07|巴黎
巴黎法兰西学会(Institut de France)的院子里,为这场冬季秀搭起一座独立的木构建筑。外观像放大的棚屋,进门却是一间阁楼:坡屋顶压得低,露明的木梁一根根排在头顶,四壁刷白,地面铺浅灰地毯。
屋里真正的装置是声音。几组巨型音箱塔沿走道两侧立着,木箱与钢架拼成,有的带号角状开口,有的像一只立柜,底部装了轮子;这是 Matéo Garcia 为秀场专门制作的系统,体量接近建筑构件,比人高出一截。
座位没有做成常规看台。观众席是低矮的白色长榻和几级宽台阶,沿两侧铺开,坐下后视线几乎与模特齐平;走道就是地毯本身,模特从人群中间穿过,脚步声落在地板上。
灯光没有被藏起来。屋架下横着几道灯架,黑色灯具成排露明,色温中性、亮度均匀,把木头的暖色与地毯的浅灰一起提亮。房间里没有屏幕,也没有可移动的景片,构图靠音箱塔在行进中不断变化。
阁楼是住宅里较为私密的房间。把秀放进去,衣服自动获得"穿进生活"的语境;木构、地毯、长榻都带居住的痕迹,与这一季强调的可穿性互相解释,也让品牌一贯的日常感有了实体。
制作上是轻结构、重声学的方案:主体为可快速搭拆的木框架,室内只做白墙与地毯两件事,预算集中在音箱塔的定制与声学调试;观众与模特之间不设隔断,动线短,进出直接。
传播上,它给出的是"房间"而不是"舞台"。木梁、音箱、白墙组成一组可反复识别的画面符号,任何一张现场图都能归到同一场秀;音频团队随后公开了音箱的设计说明,把幕后技术变成第二轮内容,秀场因此不止于当晚。
对案例库而言,这是以声音替代布景的样本:装置本身要真的放音,却同时承担视觉;空间造价不高,辨识度来自一个具体物件。
CELINE Winter 2026 7 March 2026 — Paris Venue: courtyard of the Institut de France, Paris Agency: Bureau Betak (runway design and production) Source: public information published by Bureau Betak.
A separate wooden building was raised in the courtyard of the Institut de France for CELINE's Winter 2026 show. From the street it read as an oversized shed; inside, it was an attic. The pitched roof came down low, the timber rafters were left exposed and ran the length of the room in even bays, the walls were painted white and the floor was covered in a pale carpet. The room was built to be walked through.
Its real installation was sound. Several speaker towers stood along both sides of the aisle, assembled from timber cabinets and steel frames, some with horn-shaped mouths, others shaped like upright cupboards, all on castors. The system was made for the show by the Paris designer Matéo Garcia, and the pieces were scaled like building elements rather than audio equipment, standing well above head height.
Seating was not a grandstand. The audience sat on low white daybeds and a few wide steps that ran down both sides, so that once seated the eye sat almost level with the models. There was no raised runway: the carpet was the runway, and the models walked through the middle of the crowd with their footsteps audible on the floor.
Lighting was not hidden. Bars were slung under the roof structure and the black fixtures hung in rows, fully visible, at a neutral colour temperature and even intensity, lifting the warmth of the wood and the grey of the carpet at once. There was no screen and no movable scenery; the composition changed only as the speaker towers passed in and out of frame.
An attic is one of the more private rooms in a house, and putting a show inside one gave the clothes a domestic context without a word of explanation. Timber, carpet and daybeds all carry traces of habitation, which supported the wearable argument of the collection and gave the house's long-standing idea of the everyday something physical to stand on.
Technically the scheme was light structure, heavy acoustics. The shell was a timber frame that could be raised and struck quickly, the interior did only two things — white walls and carpet — and the budget went into the custom speaker towers and the tuning of the room. Nothing separated the audience from the models, the route was short, and entry and exit were direct.
Photographically the room behaved like a studio: one neutral envelope, one dominant material, one repeated object. That is why pictures taken from different positions, and by different photographers, still look as though they belong to the same night, and why the set could be recognised from a single frame on a phone.
For communication the show produced a room rather than a stage. Beams, speakers and white walls formed a set of repeatable visual markers, so that almost any image from the night could be identified as the same event; the audio team later published its own account of the speaker design, turning a technical footnote into a second round of content and extending the show past the evening itself.
For a case library this is a sample where sound replaces scenery: the installation had a real job to do, and it carried the image at the same time. The build was not expensive, and the recognisability came from one specific object: a wooden tower with a horn in it, standing where a sculpture would normally be.
Source: public information published by Bureau Betak.
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