香奈儿 COCO CRUSH HOTEL 限时体验空间

作者: Winniekong

代理商: TBC

#活动现场 #活动管理 #活动执行 #展示管理 #设计管理

项目品牌： CHANEL 香奈儿

项目行业：珠宝钟表

项目日期： 2026-07-25 10:00 2026-08-19 22:00

项目地点：上海港汇恒隆广场

项目名称：香奈儿 COCO CRUSH HOTEL 限时体验空间

香奈儿COCO CRUSH HOTEL限时体验空间

2026年07月25日-2026年08月19日

上海港汇恒隆广场

项目现场

2026年7月25日至8月19日，香奈儿COCO CRUSH HOTEL限时体验空间落地上海港汇恒隆广场，品牌以广告大片取景地马尔蒙庄园酒店为灵感打造沉浸式高端体验展，是香奈儿高级珠宝依托场景化叙事、深耕高端奢品市场的重要夏季项目，旨在面向高端客群与时尚圈层，演绎COCO CRUSH菱格珠宝的随性叠戴美学。

在空间造型与制作层面，场地以雅致米金与深邃黑为主色调，复刻经典酒店漫游动线，以巨型菱格珠宝装置为视觉核心，模块化软装搭建出签到前台、奇遇长廊、主题客房与珠宝品鉴沙龙多元区域。空间依托层次柔和光影营造电影质感氛围，适配全天候氛围感拍摄，完整陈列多材质、多款式珠宝系列，直观展示多元叠戴搭配美学。

项目以展期核心三日集中体验活动为主要营销载体，采用小程序预约模式精准筛选高端客群，宾客凭专属房卡开启沉浸式探索，参与珠宝品鉴与定制互动体验。三日精细化的高端沉浸式体验，驱动受邀宾客与时尚媒体产出优质探店内容，依托社交平台持续扩散圈层话题热度。本次活动将“遇见与印记”的情感叙事融入空间场景，跳出传统珠宝陈列模式，强化系列自由随性、可随心组合的产品标签，打造上海今夏极具代表性的高端高级珠宝限时艺术体验空间。

From July 25 to August 19, 2026, Chanel COCO CRUSH HOTEL limited-time immersive space opens at the atrium of Shanghai Grand Gateway 66. Inspired by the iconic Château Marmont shooting location of the brand’s advertising campaign, this high-end jewelry experience project targets premium clients, fashion media and jewelry enthusiasts, interpreting the free stacking aesthetics of COCO CRUSH diamond-quilted jewelry with the thematic concept of exclusive encounters and eternal marks.

In terms of spatial design and production, the venue adopts elegant beige-gold and deep black tones to build a modern hotel atmosphere. With a giant diamond-quilted jewelry installation as the visual core, the elaborately modularized space restores hotel reception corridors and themed guest rooms, including check-in area, adventure gallery and jewelry salon. Layered soft lighting creates a cinematic atmosphere suitable for all-day aesthetic shooting, with a full range of beige gold, white gold and diamond-embedded jewelry displayed to present diverse matching styles.

The three-day core exclusive experience serves as the key marketing communication node. Adopting mini-program reservation access, the project provides guests with exclusive room cards, immersive jewelry appreciation and customized interactions. High-quality check-in content continuously boosts social topic influence within high-end circles. Integrating emotional narrative with scenario experience, the project strengthens the series’ free and flexible styling attributes, breaks traditional jewelry exhibition forms, and builds a landmark high-end jewelry immersive space in summer Shanghai.

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