CHAUMET「蜂格自在」限时体验空间
项目品牌: CHAUMET
项目行业: 珠宝钟表
项目日期:
2026-05-08 11:00
2026-05-08 21:00
项目地点: 上海 拉法耶文化艺术中心
项目名称: CHAUMET「蜂格自在」限时体验空间
CHAUMET「蜂格自在」限时体验空间
2026年05月08日
上海 拉法耶文化艺术中心
项目预告
项目传播
项目现场
CHAUMET「蜂格自在」限时体验空间于2026年5月8日登陆上海拉法耶文化艺术中心,以品牌经典蜜蜂图腾为叙事核心,溯源拿破仑时代皇室象征,融合现代先锋设计与可持续理念,打造沉浸式珠宝艺术空间。从空间动线与造型语言审视,项目以蜜蜂历史长廊开启时间纵深,展出18世纪至今的蜜蜂主题珠宝手稿与古董单品,将"皇权蜜蜂"到"当代蜂格"的风格演进转化为可阅读的物质档案;蜂巢光影秘境以巨型蜂巢装置叠加镜面灯光,复刻芳登广场工坊氛围,同时陈列Bee My Love系列新品,完成历史语境与当代设计的时空叠合;高定珠宝区集中呈现限量版蜜蜂冠冕、项链、戒指及19世纪古董复刻款,以首次国内亮相强化稀缺性;可持续工坊则通过环保材质制作工艺展示,将世家匠心延伸至未来责任。
作为拥有240余年历史的法国高级珠宝世家,CHAUMET自拿破仑时期便以蜜蜂图腾承载权力与荣耀,此次在拉法耶文化艺术中心以当代语汇重塑经典,标志着高级珠宝品牌从静态陈列向沉浸式文化叙事的深度转型,亦是在可持续议题下对世家生生不息创造力的当代回应。
The CHAUMET "Bee My Way" pop-up experience, launched on May 8, 2026, at Shanghai's Lafayette Art Center, centers on the maison's iconic bee motif—tracing its origins to Napoleonic imperial symbolism—while integrating avant-garde design and sustainability into an immersive jewelry art space. Examining spatial narrative and material language, the activation opens with a bee history corridor displaying manuscripts and antique pieces from the 18th century to present, transforming the evolution from "imperial bee" to "contemporary honeycomb" into tangible archival material. The honeycomb light-shadow realm employs monumental hive installations with mirrored lighting to recreate the atmosphere of the Place Vendôme atelier, while presenting new Bee My Love creations—a temporal overlay of historical context and contemporary design. The haute joaillerie zone gathers limited-edition bee tiaras, necklaces, and rings alongside 19th-century antique reproductions making their China debut, amplifying exclusivity. The sustainable workshop extends the maison's craftsmanship toward future responsibility through eco-material demonstrations.
With over 240 years of heritage, CHAUMET has wielded the bee as a carrier of power and glory since the Napoleonic era; this activation at the Lafayette Art Center marks the maison's evolution from static display to immersive cultural narrative, while offering a contemporary response to sustainability through its enduring creative vitality.
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