# 共驭征途 锐领未来 #

2019成都车展 - 大众进口汽车

2019年09月05日-2019年09月14日

成都  西部国际博览城

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第二十二届成都国际汽车展览会（以下简称成都国际车展）于9 月5-14 日在中国西部国际博览城盛大举行。本届车展启用“智汇蓉城•乐驾V 来”全新主题。

The Chengdu Motor Show 2019 (CDMS) was held at Western China International Expo City from Sep 5 to 14 with the theme “Road to Western China”.

大众进口：“共驭征途， 锐领未来“

VOLKSWAGEN IMPORT: DRIVE TO LEAD THE FUTURE

9 月5 日，为进一步满足中国西南市场的消费者需求，大众进口汽车携强势阵容惊艳亮相成都车展，包括途锐、SUV 标杆Tiguan、欧式休旅大师蔚揽旅行轿车、新锐A 级旅行车Golf 旅行版、时尚icon 甲壳虫珍藏版等。

On Sep 5, to meet the needs of consumers in Western China, Volkswagen Import exhibited a breathtaking fleet including Touareg, Tiguan, Passat Variant, Golf Variant (A-segment wagon), and the iconic Beetle.

SMS GROUP 在展台设计理念上，围绕“共驭征途 锐领未来“这个主题，以途锐作为主打车型，来诠释人与生活、人与车、人与未来的角度，涵盖几乎所有不同场景和用户定位，实现德系品质座驾与成都生活理念的完美契合。

When designing the booth, SMS GROUP, focused on the theme “Drive to Lead the Future” and interpreted the relationships of man with life in general, the automobile and the future, in an endeavor to cover virtually all occasions and user needs and achieve a perfect alignment of the mobility solutions the German carmaker provides with the lifestyles of the people of Chengdu.

SMS GROUP 还特别设计了如临其境的“VR 漫步体验”区。体验者戴上头显后，便可从现实世界“穿越”至虚拟空间，其独特的交互体验与科技感也获得了广泛好评，也有效推动了展台的人气，使之连续10 天荣登成都车展官方微信平台热门排行榜第一名。

SMS GROUP also implemented an immersive VR Walking Experience area. Wearing virtual reality goggles, participants were brought from the real world to a virtual one. This unique interactive experience boosted the popularity of the booth immensely. Volkswagen Import ranked Top 1 Hot Spot for ten consecutive days in the official WeChat account of the Motor Show.

本届成都车展也见证了汽车行业的快速发展，可以看到在当地鼓励汽车消费的利好政策下，更多奢华汽车品牌和新能源汽车涌现进驻，全擎出击，蓄势点燃西部车市。SMS GROUP 很荣幸与客户品牌共同见证这场区域性的汽车消费市场复苏，以自身“临场力”为核心，带来丰富的参与感及精准的品牌传递。

The Chengdu Motor Show reflected the rapid changes going on in the auto industry. Incentivized by the local government’s favorable policies for car purchases, a larger number of luxury car brands and new energy car brands participated in the show. SMS Group was taking part in the invigoration of the regional automobile market and was showcasing its vision of "The Power of Live", empowering brands by delivering brand messages to their audiences an impactful way.

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图文来自网络及品牌公开信息，出处见网络

部分信息来自：https://mp.weixin.qq.com/s/8YUoPkjVYFTqaXJDLbVWSg