CHLOÉ PADDINGTON「花境探锁」限时空间

CHLOÉ PADDINGTON「花境探锁」限时空间

2026年10月18日-2026年11月04日

上海 达克花园

项目传播

项目现场

CHLOÉ PADDINGTON「花境探锁」限时空间落地上海，活动周期 10.18–11.4，是品牌为纪念 PADDINGTON 锁头包诞生 20 周年打造的国内首座以该经典包款为核心的沉浸式体验项目。PADDINGTON 包袋诞生于 2005 年，是菲比・费罗时代标志性 It Bag，以松弛随性的法式复古格调改写轻奢皮具审美，在创意总监 Chemena Kamali 主导下，包款于 2025 冬季系列焕新回归，本次限时空间便是承载这一经典回归叙事的线下载体，延续 CHLOé 自然浪漫、文艺松弛的品牌内核。

空间造型以包身标志性金色挂锁为核心符号，外墙由上万枚复古挂锁构筑巨型装置，呼应巴黎艺术桥爱情锁意象，并搭配自然花艺造景形成 “花境”，将锁具、花卉两大视觉元素融合；内部打造镜面音景展厅，陈列复古音箱，光影反射叠加环境音效，构建多重感官叙事，分区设置包款档案回廊、新品陈列区、互动打卡点位。制作层面采用模块化装配式结构，外立面锁体单元独立组装，便于现场搭建与拆除，搭配柔光漫反射灯光系统，软装选用天然花艺、米白肌理墙面，人模造型复刻品牌经典法式穿搭，兼顾展品质感、空间叙事与打卡出片需求。

活动期内容包含包款历史档案展、新品试背、探锁互动游戏、限定花艺体验，融合专业媒体预览与公众开放日。线下体验与传播营销深度绑定，媒体预览释放空间大片与包袋历史故事，公众打卡产出小红书 UGC 内容，明星、KOL 探店素材同步上线，以 “20 周年经典回归” 为传播主线，线下沉浸式场景作为内容源，串联起品牌文化科普、新品种草与门店导流，完成经典包款价值重述、品牌形象焕新的营销闭环。

CHLOÉ PADDINGTON “Flora & Lock Discovery” pop-up space is located at WYSH Feiyueli Shanghai from Oct 18 to Nov 2. It is China’s first immersive experience themed on the iconic Paddington bag, launched to celebrate its 20th anniversary. Debuted in 2005, Paddington became an iconic It Bag under Phoebe Philo, redefining luxury leather goods with relaxed French bohemian style.

Revived for the 2025 Winter collection under Creative Director Chemena Kamali, the bag returns with this pop-up as its core offline storytelling venue, inheriting Chloé’s romantic and effortless brand spirit. Centered on the bag’s signature padlock, the facade is assembled by tens of thousands of vintage locks inspired by Pont des Arts love locks in Paris, blended with botanical installations to build a floral scene. Inside, a mirrored soundscape room is equipped with vintage speakers, where reflected light and ambient sound deliver multi-sensory experience.

Zones include archive corridor, new product display and photo spots. Adopting modular assembly structure, individual lock units can be prefabricated for quick installation and dismantling. Soft diffused lighting, natural floral decoration and textured off-white walls are applied, while mannequin styling presents classic Chloé silhouettes, balancing product presentation, narrative atmosphere and social photo opportunities. On-site programmes cover archive exhibition, bag trial, lock-themed interactive games and limited floral workshops, with separate sessions for media preview and public visiting. The offline experience is tightly integrated with marketing strategy.

Media previews release space visuals and heritage stories, visitors generate UGC on Xiaohongshu, while celebrity and KOL content goes live simultaneously. Centered on the 20th anniversary revival narrative, the immersive venue serves as content source, linking brand heritage communication, new product seeding and retail traffic, realizing a full marketing loop to reinterpret the classic bag and refresh brand image.

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