每日黑巧 × SOU·SOU 的「抹茶新绿」限时空间

2026年05月15日-2026年05月25日

上海 延庆坊

项目传播

项目现场

每日黑巧携手日本京都设计品牌SOU·SOU打造的「抹茶新绿」限时空间于2026年5月15日至25日落地上海延庆坊，以"2000目茶道级抹茶"为味觉锚点，将日式数字纹样美学注入春日消费场景。从空间叙事与造型语言审视，项目以抹茶绿镜长廊开启沉浸式动线，SOU·SOU经典花纹经由镜面反射与抹茶绿灯光交织，构建高辨识度的视觉场域；1:1巨型三角联名礼盒装置以双三角磁吸结构实现可开合互动，将产品包装设计转化为空间雕塑；茶道试香区通过专业风味讲解，将黑巧与抹茶的味觉体验升维为知识性品鉴；美学生活展区则延展至联名杯盏、丝巾与纳福袋，完成从食品到生活方式的品类跨越。

作为新消费品牌跨界联名的典型样本，该项目不仅延续了每日黑巧以健康黑巧对话国际设计力量的品牌策略，更在延庆坊这一海派历史街区中，以"可咀嚼的现泡抹茶"概念实现中日美学的在地性融合，标志着快闪空间从单纯的产品展示向文化叙事与社交传播的复合场域进化。

The "Matcha New Green" pop-up by CHOCDAY and Japanese design house SOU·SOU, running from May 15 to 25, 2026, at Shanghai's Yanqing Fang, anchors itself in "2000-mesh ceremonial-grade matcha" to infuse Japanese digital textile aesthetics into a spring consumption scenario. Examining spatial narrative and material language, the project opens with a matcha-green mirrored corridor where SOU·SOU's classic patterns interweave with reflective surfaces and green lighting to construct a highly recognizable visual field. A 1:1 giant triangular gift box installation, featuring a dual-triangle magnetic structure, transforms packaging design into interactive sculpture. The tea ceremony tasting zone elevates the sensory experience through professional flavor profiling, while the lifestyle exhibition area extends the collaboration to cups, scarves, and fortune bags, completing the leap from food to lifestyle.

As a paradigmatic case of new consumer brand crossovers, the project continues CHOCDAY's strategy of engaging international design forces through healthy dark chocolate, while achieving a localized fusion of Chinese and Japanese aesthetics within this historic Shanghai lane house complex. It signals the evolution of pop-up spaces from mere product display toward composite cultural narrative and social dissemination venues.

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