COLMO红土之力主场快闪

COLMO红土之力主场快闪

2026年10月15日

上海 白玉兰广场

项目预告

项目传播

项目现场

COLMO「红土之力」主场快闪，以网球红土赛场为创意载体，联动网球运动 IP 打造高端 AI 家电跨界限时体验项目，将红土竞技坚韧向上的运动精神，与品牌理性美学、攀登不止的内核相融。COLMO 面向菁英人群，坚持新包豪斯设计语言，长期以体育、艺术跨界传递 “理享生活” 的品牌主张；本次快闪跳出家电静态展陈范式，把红土网球场移植至城市空间，实现竞技场景与全屋智能人居场景的对话，让用户在网球氛围中感知黑珍珠套系产品性能。

项目空间划分仿真红土网球体验区、黑珍珠套系实景人居区、菁英沙龙对话区三大板块。空间造型以标志性红土赭红色作为主视觉基底，搭配 COLMO 标志性深灰哑光金属构件，形成热烈竞技感与克制理性美学的对冲；巨型网球拍艺术装置作为视觉核心，场地铺设高仿真红土面层，复刻法网赛场肌理，边界采用利落直线几何框架，将红土赛场延伸至家居空间，赛场与居家场景无缝衔接。

在制作层面，红土区域选用耐磨仿真铺装材料，兼顾脚感还原与场地维护；家电展区采用隐形预埋工艺，隐藏管线，将嵌入式厨电、洗烘产品完整植入场景，灯光、影音可通过 COLMO AI 系统联动调控；全部装置采用模块化预制搭建，可快速拆装巡展，预留多机位打卡点位适配社交传播。活动期内，现场设置趣味网球挑战，邀请网球名将开展现场分享沙龙，将产品体验嵌入运动场景，参观者在体验网球互动之余，沉浸式品鉴黑珍珠系列的智能科技与外观工艺。

传播营销层面，项目瞄准高净值菁英、网球爱好者、室内设计师群体，借助红土网球强视觉记忆点，邀约运动 KOL、生活方式达人到场体验，产出短视频与图文内容，线下实景体验与小红书、抖音线上内容分发联动，以体育话题破圈，弱化硬广宣讲，传递科技服务高阶人居的品牌理念。

项目意义在于，以体育跨界策展打通运动圈层与高端家居客群，证明全屋智能产品可以跳出家装语境，借助红土赛场的叙事力量，把 COLMO 理性美学转化为可触摸、可参与的生活体验，为高端科技家电体育跨界线下项目打造标杆样本。

COLMO “Power of Clay Court” Pop-up takes clay tennis court as creative carrier. This cross-boundary limited-time experience project links tennis IP for premium AI home appliances, integrating the tenacious competitive spirit of clay-court sports with the brand’s core values of rational aesthetics and continuous exploration. Targeting elite groups, COLMO adheres to Neo-Bauhaus design language and constantly conveys the philosophy of “Elegant Living” through sports and art collaborations.

Breaking conventional static home appliance display modes, the pop-up introduces a clay tennis court into urban space to create dialogue between competitive scenes and whole-house smart living scenarios, enabling visitors to experience the performance of Black Pearl series products within tennis atmosphere. The space is divided into three zones: simulated clay tennis experience area, Black Pearl series residential scene area and elite salon zone.

For spatial styling, the venue adopts iconic ochre red of clay court as main tone, matched with matte grey metal components of COLMO, creating contrast between dynamic competitive vibe and restrained rational aesthetics. A giant tennis racket art installation acts as visual anchor. The ground is paved with highly simulated clay surface replicating Roland Garros texture, framed by sharp geometric lines to seamlessly connect tennis court and household scenes. In terms of fabrication, wear-resistant simulated pavement is applied in clay zone to restore foot feel and simplify maintenance.

Concealed pre-embedding technology is adopted in home appliance section to hide pipelines. Built-in kitchen appliances and washer-dryer products are fully integrated into scenes. Lighting and audio-visual systems can be synchronously controlled via COLMO AI system. All installations are prefabricated in modular structure for quick assembly and touring, with preset photo spots optimized for social sharing.

During the event, onsite tennis challenges and sharing salons with tennis stars are held. Visitors can immerse themselves in Black Pearl series technology and design while enjoying tennis activities. For communication and marketing, the project targets high-net-worth elites, tennis fans and interior designers. Leveraging strong visual impression of clay tennis court, sports and lifestyle KOLs are invited to create short videos and posts. Offline visitation links with content distribution on Xiaohongshu and Douyin.

Sports topics help the brand avoid direct advertising and deliver the idea that technology empowers premium living. This cross-over project connects sports community and high-end home consumers. It proves whole-house smart home products can step out from decoration context. With narrative power of clay court, COLMO transforms rational aesthetics into tangible and participatory living experience, setting a benchmark for offline sports cross-over events of high-end tech home appliance brands.

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