CPB精雕美学中心

2026年08月13日-2026年08月24日

上海 西岸中環

项目传播

项目现场

CPB肌肤之钥「精雕美学中心」限时体验空间落地上海西岸中環，是品牌依托高端护肤美学与科研实力，为全新4D精雕抗老系列打造的沉浸式线下体验项目，承载着品牌深耕熟龄抗老赛道、升级高端用户体验的重要意义。

项目空间造型与制作极具高级质感，以纯白与鎏金为核心基调，依托巨型木质网格穹顶建筑结构，打造通透精致的光影美学场景，兼具艺术质感与科技氛围。场内科学划分四大科技互动展区、精雕时光长廊、产品品鉴区及私享护理沙龙区，通过球形互动装置可视化拆解肌肤抗老科研原理，同时梳理品牌4D精雕系列迭代历史，完整陈列全线星品，并提供一对一肌肤咨询、产品试用及专属mini SPA奢护体验，搭配精致茶歇，打造全方位高端奢护体验。

活动期内，品牌以高端定向邀约模式，面向VIP会员、媒体及美妆达人开放体验，开幕嘉宾助阵提升活动格调，全域体验打卡兑换定制护肤礼的机制提升用户参与度。场地专属穹顶光影机位适配社交出片需求，依托高端圈层人群的口碑分享与平台UGC传播，精准传递立体精雕抗老理念，有效撬动圈层种草热度，强势助推全新精雕面霜声量突围，进一步夯实CPB高端抗老标杆的品牌定位。

Located in Shanghai’s Westbund art space, CPB’s limited-time "Carving Aesthetics Center" is an immersive high-end experience project launched for the brand’s 4D anti-aging product line, marking CPB’s continuous exploration in mature anti-aging skincare and premium aesthetic marketing.

Designed with white and gilt tones and a giant wooden grid dome structure, the venue creates a transparent, elegant light and shadow aesthetic space that integrates scientific rigor and artistic luxury. Divided into four tech interactive zones, a carving time corridor, a product tasting area and a private skincare salon, the space visualizes anti-aging scientific principles through spherical installations, reviews the iteration history of the 4D carving series, and provides one-on-one skin consultation, product trials and exclusive mini SPA experiences. During the event, distinguished guests were invited to the opening ceremony. Targeting VIP members, media and beauty influencers, the campaign offers customized skincare gifts for visitors who complete full-site experiences.

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