【2026进博会】加拿大国家馆「天然伙伴，共创未来」

2026 年 11 月 5 日至 10 日，第九届中国国际进口博览会在上海国家会展中心举行，加拿大与斯里兰卡担任主宾国。这是加拿大继 2018 年首届之后第二次以主宾国身份参展。九届之间，加拿大企业的参展规模持续扩大：2022 年至 2025 年参展企业数量增长超过 140%，本届约有 120 家加拿大企业到场。今年上半年，加拿大对华出口同比增长 30%，创历年同期新高；加拿大国际贸易部长西杜在开馆仪式上提到，1 至 8 月对华出口额已达 290 亿加元。

国家馆以「加拿大：天然伙伴，共创未来」为主题，占地 252 平方米，形态取自落基山脉：木构件从地面起坡，向上收成层层叠起的雪山轮廓。展馆把林业资源本身当作展品——主体全部为木结构，木材从加拿大跨洋运来，用到云杉、黄柏、花旗松、红雪松、铁杉等代表性树种。观众走进馆内，屋顶是山的剪影，脚下与四周是同一套木材的肌理，展陈与建筑在这里是一件事，而不是展板贴在墙上。

馆内中央设一座舞台，为开馆仪式、文化展示和后续的经贸对接预留空间。11 月 6 日开馆仪式上，加拿大国宝级演艺团体太阳马戏团到场演出，把杂技、舞蹈与视觉艺术压缩在同一段节目里。展陈按产业铺开：农业食品、天然健康产品、消费品、创新投资与旅游文化，配合数字化展陈与直播互动打卡。今年进博会为主宾国推出专属「权益包」，加拿大因此同时布局国家展与企业展两个现场：国家馆呈现国家形象与文化，企业展区承接具体产品与洽谈。

国家馆在六天里做的事情，是把「加拿大」压缩成几个可拍可传的符号：雪山形的木构屋顶、枫叶图形、CANADA 字样的灯箱，观众拍一张照片就能完成识别。开馆日的事件——部长致辞与太阳马戏——为媒体提供了标题，木结构本身为社交平台提供了画面；对参展的约一百二十家企业，国家馆是它们展位之外的第二现场，观众看完国家形象再走进企业展区，动线由展馆设计串成一条「看国家—看品牌—谈合作」的路径。展期结束后，这些木材与图像继续出现在报道和行业内容里，成为下一届的参照。

From 5 to 10 November 2026, the ninth China International Import Expo (CIIE) ran at the National Exhibition and Convention Center in Shanghai. The expo drew 162 countries, regions and international organisations, more than 4,100 overseas exhibitors and a record exhibition area above 440,000 square metres; organisers counted more than 480 debuts, first-in-Asia showings and China premieres. Canada and Sri Lanka served as Guest Countries of Honour. For Canada it was the second time in that role, after the inaugural edition in 2018. Nine editions on, Canadian participation has kept expanding: the number of exhibiting companies grew by more than 140 per cent between 2022 and 2025, and around 120 Canadian firms took part this year, spread across the national pavilion and three thematic halls for agri-food, natural health products and consumer goods. Trade has moved with them. Canada's exports to China rose 30 per cent year on year in the first half of 2026, the strongest first half on record, and Minister of International Trade Sidhu said exports had reached CAD 29 billion in the January-to-August period.

The national pavilion occupies 252 square metres and takes 'Canada: Natural Partners, Shared Future' as its theme. Its form comes from the Rocky Mountains. Timber members start at floor level and fold upward, stacking into the layered profile of snow-covered peaks that reads as a skyline from across the hall. The architectural idea is direct: Canada's forestry resource is not illustrated on a panel but used as the material of the building. Every structural element is timber shipped from Canada, built from species that include spruce, yellow cedar, Douglas fir, western red cedar and hemlock. Inside, the ceiling holds the mountain silhouette while the floor and walls carry the same grain, so that the exhibition surface and the architecture are one continuous material rather than a display applied to a shell.

A stage sits at the centre of the pavilion, kept free for the opening ceremony, cultural programming and the business meetings that follow. On 6 November, Cirque du Soleil performed at the opening. The Canadian company, known for shows that combine acrobatics, dance and visual art, condensed its vocabulary into a short set that turned the aisle in front of the pavilion into a standing audience. Around the stage, the exhibition is organised by sector: agri-food, natural health products, consumer goods, investment and innovation, and tourism and culture, with digital displays and livestream check-ins threading through the space. This year's expo introduced a dedicated benefits package for Guest Countries of Honour, built around an 'inside and outside the venue' model that links exhibition, trade talks and local cooperation. It allowed Canada to run the national pavilion for image and culture while its companies worked the enterprise halls for products and contracts - a dual presence the pavilion design is meant to support.

Over six days the pavilion's task was less about closing deals than about compressing a country into a few images that travel on their own: the snow-peak timber roof, the maple leaf, the CANADA light box. A visitor's single photograph carries the identification, which is the cheapest form of distribution a national pavilion can buy. The opening day supplied the news peg - a minister's remarks, a Cirque du Soleil performance - while the timber structure supplied the backdrop; together they gave reporters a headline and social platforms a picture. For the roughly 120 Canadian companies on site, the pavilion acted as a second venue beyond their own stands. Visitors met the country first and then walked into the enterprise halls, a sequence of country, brand and conversation that the layout deliberately strings together. When the expo closes, the timber elements and the images keep circulating in reporting and industry coverage, becoming the reference against which the next edition will be read.

-end-

图片及内容来自网络及品牌公开信息，出处见网络

文字来自 AI 编辑完成，AI信息自我辨识