Celebrating 50 years of Porsche in Taiwan 保时捷在台50年

作者: leather

代理商: TBC

#活动现场 #活动管理 #活动执行 #展示管理 #设计管理

项目品牌： PORSCHE 保时捷

项目行业：汽车及制造

项目日期： 2022-06-23 09:00 2022-06-26 17:00

项目地点：台北

项目名称： Celebrating 50 years of Porsche in Taiwan 保时捷在台50年

50 Years Porsche in Taiwan

Porsche has been in this island, accompnied with our owners for 50 years. To commemorate this journey, We Porsche Taiwan host a celebration event at Tamsui Fisherman's Wharf, and invites our owners to look back and reminisce the achievements accomplished in the last 50 years. Apart from the classic and scarce models being displayed in the event, the new models as well as the 911 Carrera GTS- 50 Years Anniversary One of a Kind also being revealed on site.

项目背景

保时捷在台湾的故事视频

项目空间

Iconic Car Display

In this area, participants can recognize the perseverance of Porsche pursing perfections of sportscars and the sophisticated design behind. Classic and precious models will be displayed for the participants to perceive the classic design of Porsche that last from moment to eternity.

Interactive experience of travelling through Porsche history

Participants can experience a time-travel from the past to the future through magnificent images, gradually perceiving the Porsche’s dream path of pursuing the pure and driving experience from the past and continues to the future.

Fuel up in the virtual racing

Needless to say, Porsche is in on the action where sheer talent meets unlimited possibilities: Throwing in their own race-series, realistic race cars and the indomitable will and hunger for the trophy, today, we invite our customers to experience the fun and beautiful virtual racing world..

Porsche Craftsmanship Workshop

To convey the core idea of Porsche pursuing dreams, Porsche owners can participate in experiencing activities and assimilate the intricacies in the design of Porsche models.

Porsche forms this event with ‘dream’ as the core concept. Through the sharing of the path of Porsche pursuing its dreams, we expect the participants to comprehend the desire and persistence toward dreams of the brand. From taking the participants back to where the dreams were created of the founder of Porsche, to perceive the evolution of the automotive craftmanship for the participants to understand the progress of Porsche pursuing dreams.

The main stage imitate the terrain of Taiwan, representing the 50 years that Porsche has travelled with Taiwan consumers.

Pursue Your Dream

Porsche Taiwan and well-known Taiwanese artist - Wang Cheng Wei teamed up to interpret dreams with wind and cloths. The art installation is one of the most iconic highlights of the venue; it is crafted with cloths to create what dreams would look like.