世纪汇广场奇妙制造所

世纪汇广场奇妙制造所

2026年09月29日-2026年10月31日

上海 世纪汇广场

项目预告

项目现场

上海世纪汇广场「奇妙制造所」是第三届上海国际光影节浦东分会场核心项目，以 “心愿与微光” 为叙事主线，打造治愈系童话蒸汽朋克风格限时光影美陈项目，将都市商圈转化为收集星光、承载心愿的奇幻造梦空间。作为城市商业空间与公共光影艺术的跨界实践，项目根植当代都市人情绪疗愈需求，跳出常规商场静态美陈逻辑，串联建筑立面、室内通道与露天广场多节点场景，借由 IP 形象月亮所长与小芒匠，构建完整的故事世界观，让观览者从日常通勤场景步入沉浸式童话叙事。项目空间分布于 L1、LG1 多层点位，由三大核心场景构成：L1 五号门建筑外立面的月光上弦钟、八号口星芒光影引路廊，以及 LG1 露天广场奇妙事务总站。

空间造型融合复古蒸汽朋克机械结构与梦幻童话质感，月光上弦钟以贯穿建筑幕墙的巨型机械时钟为视觉核心，多层齿轮构件搭配暖调灯饰画；星芒引路廊打造沉浸式星光通道，顶面悬浮星芒装置，地面铺设动态星海感应地灯；奇妙事务总站以奇幻车站为原型，融合钟楼、红丝绒幕布、热气球装置，暖棕复古金属框架搭配金秋色系软装，白天是童话打卡站点，夜间切换为光影演艺舞台，萌趣小芒匠 IP 雕塑散落全场串联动线。

在制作层面，外立面灯饰画采用防水模块化灯组，适配户外幕墙安装；室内通道采用轻量化预制装置，星芒雕塑为玻璃钢成型，地埋感应灯光系统可实现脚步触发的动态光影效果；所有装置兼顾日间静态视觉与夜间光影效果，模块化构件便于快速组装拆卸，预留大量多角度打卡机位适配社交传播。活动期内，除全域美陈展陈外，现场配套限定夜间光影秀、定点沉浸式演艺、集章兑换心愿周边等互动玩法，把观展打卡与消费体验结合。

传播营销层面，项目依托上海国际光影节城市级流量，面向年轻都市群体、亲子家庭、摄影爱好者，以童话 IP 与夜景光影为传播爆点，邀约生活方式、探店达人到场创作图文短视频，线下实地打卡体验联动小红书、抖音线上扩散，将商圈美陈升级为城市文旅事件，带动商场客流与场内消费转化。

项目意义在于，把公共光影艺术植入城市核心商业综合体，以情绪疗愈的童话叙事，探索商圈夜游经济新范式，为商业地产结合城市公共艺术节的线下策展打造可参考样本。

The “Moonlit Wonder Works” at Century Link Shanghai serves as a key venue of Pudong sub-venue for the 3rd Shanghai International Light Festival. Centered on the narrative theme of “wishes and faint light”, it builds a healing fairy-tale pop-up installation with steampunk aesthetics, transforming the shopping mall into a dreamlike space collecting starlight and wishes. As a cross-boundary practice integrating commercial space and public light art, the project responds to modern urban residents’ emotional healing demands.

Beyond ordinary static mall decoration, it connects multiple zones including building facade, indoor corridor and open plaza. With original IP characters Moon Director and Little Mango Craftsmen, it creates a complete story world, transporting visitors from urban routine into immersive fairy-tale experience. Distributed across L1 and LG1 floors, the space contains three core scenes: the Moon Clock on facade of Gate 5 at L1, Starlight Corridor at Gate 8, and Wonder Station on LG1 open plaza.

The spatial styling blends vintage steampunk machinery and dreamy fairy-tale texture. The Moon Clock features a giant mechanical clock running through the building curtain wall, layered gear structures and warm lighting painting. The Starlight Corridor forms an immersive passage with suspended star installations and interactive star floor lights. The Wonder Station is designed as a fantasy station equipped with clock tower, red velvet curtain and hot-air balloon prop. Warm brown vintage metal frames match autumn-toned decor. It functions as photo spot by day and light show stage at night. Cute Little Mango Craftsman sculptures are placed along visitor circulation.

For fabrication, waterproof modular light panels are applied for outdoor facade. Indoor installations adopt lightweight prefabricated structures. Star sculptures are made of glass fiber reinforced plastic, while buried induction lights respond to footsteps. All installations are optimized for daytime visuals and night illumination. Modular components support fast assembly and dismantling, with multi-angle photo spots reserved for social sharing.

During exhibition period, besides art installations, night light shows, immersive performance and stamp-collecting gift redemption activities are arranged to combine sightseeing and consumption. In communication and marketing, leveraging city-wide exposure of Shanghai International Light Festival, the project targets young urban visitors, families and photography enthusiasts. With fairy-tale IP and night light scenery as core communication highlights, lifestyle KOLs are invited to shoot photos and short videos. Offline visitation links with content distribution on Xiaohongshu and Douyin, upgrading mall decoration into urban cultural event and boosting foot traffic and consumption.

This project embeds public light art into downtown commercial complex. With emotionally soothing fairy-tale narrative, it explores new modes of night-time economy for shopping malls and provides a curatorial reference for commercial real estate collaborating with urban art festivals.

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