「8e Chef of Life」ChefToto 全国首展

「8e Chef of Life」ChefToto全国首展

2026年09月24日-2026年11月01日

上海 LuOne 凯德晶萃广场

项目预告

项目现场

「8e Chef of Life」ChefToto 全国首展落地上海 LuOne 凯德晶萃广场，作为商场 8 周年庆核心 IP 活动，项目依托购物中心周年节点打造沉浸式魔法厨房奇幻美食世界。项目的历史背景源自当下商业地产的运营趋势，购物中心不再只依靠品牌店铺拉动客流，而是借助原创 IP 主题展打造节日型打卡目的地，面向亲子家庭与年轻群体创造差异化的假日体验；本次展览将美食童话 IP 与商场周年庆深度绑定，把厨房料理的趣味想象转化为实体场景，实现商场庆生、IP 破圈、潮玩发售三者联动。

在空间造型与制作层面，展览分设于 B2 层与 L3 Flow Park 两大区域，以软萌小主厨 ChefToto 作为核心主角，大面积运用多巴胺高饱和色彩，搭建巨型蛋糕、意面、番茄等食物主题艺术装置，构建充满童话感的料理世界。展区设置蒙眼插吸管等轻量趣味互动小游戏，同时开设潮玩零售区域，发售 ChefToto 全国首展限定周边；访客完成打卡任务，即可解锁品牌限定礼品，将场景游览、互动游戏与商品消费串联起来。

活动期的现场内容与传播营销深度绑定，色彩鲜亮的巨型食物装置视觉感染力强，极易产出适合小红书、短视频平台传播的打卡素材，面向亲子家庭、IP 潮玩爱好者与年轻打卡人群，到店游客、潮玩博主自发拍摄分享，持续扩散话题热度，为商场周年庆引流。项目意义跳出传统商场美陈只做静态装饰的模式，打造集场景打卡、互动游戏、周边零售一体化的城市轻逛展目的地。展览将童话美食 IP 植入购物中心周年叙事，兼顾孩童游玩体验与年轻人打卡需求，依托 IP 吸引力提升商场人气，实现场景体验、IP 曝光、限定商品转化、周年品牌造势的多重营销目标。

The national debut exhibition “8e Chef of Life” of ChefToto lands at LuOne CapitaMall Jingcui in Shanghai, serving as the core IP campaign for the mall’s 8th anniversary celebration. It builds an immersive fantasy food world themed on a magical kitchen. Historically, commercial real estate operators no longer rely solely on retail tenants to attract foot traffic. Instead, they create seasonal check-in destinations with original IP shows to deliver differentiated holiday experiences for families and young visitors.

This exhibition deeply combines the fairy-tale food IP with the mall anniversary, turning imaginative kitchen fun into tangible scenes and linking mall celebration, IP exposure and trendy toy release together. In terms of spatial design and fabrication, the exhibition occupies two zones on B2 and L3 Flow Park. Centered on the cute little chef ChefToto, it adopts bold dopamine color palettes and builds oversized art installations shaped like cakes, pasta and tomatoes to construct a fairy-tale culinary world. Lighthearted interactive games such as blindfolded straw-insert challenge are arranged, alongside retail zones selling limited-edition merchandise launched for ChefToto’s national debut. Visitors can complete check-in missions to unlock exclusive gifts, connecting sightseeing, interactive games and merchandise consumption.

On-site programming and marketing communications are closely integrated. The brightly colored giant food installations deliver strong visual appeal and are ideal for social media content on Xiaohongshu and short video platforms. Targeting family visitors, IP and trendy toy fans and young content creators, guests and toy influencers spontaneously share photos and clips to fuel online buzz and drive foot traffic for the mall anniversary. Moving beyond static decorative mall art installations, this project creates a compact urban exhibition integrating scene check-in, interactive games and merchandise retail. By embedding the food fairy-tale IP into the mall anniversary narrative, it satisfies both children’s entertainment needs and young people’s desire for photo spots. Leveraging the charm of IP, the show boosts mall popularity and fulfills multiple marketing objectives including immersive experience delivery, IP exposure, limited-product sales and anniversary branding.

关于 ChefToto

ChefToto 是主打美食童话叙事的原创治愈系 IP，形象为软萌可爱的小主厨，围绕厨房、美食、料理冒险打造故事线，擅长用明亮活泼的多巴胺美学打造线下沉浸式展览。IP 受众覆盖亲子家庭与年轻潮玩爱好者，本次全国首展为 IP 首次大型线下落地，以巨型食物装置、互动游戏、限定潮玩零售的组合模式，将 IP 故事可视化，依托商业空间实现 IP 曝光与衍生品销售。

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