周大福 X 苏州博物馆「窗若生花」珠宝艺术展

周大福「窗若生花」珠宝艺术展

2026年09月25日-2026年10月25日

苏州 苏州博物馆

项目传播

项目现场

周大福携手苏州博物馆，在苏博忠王府楠木厅呈现「窗若生花」珠宝艺术展，展览恰逢苏州博物馆本馆建成 20 周年，是文博机构与珠宝品牌的一次深度文化跨界项目。项目历史背景根植于传统文化当代转译的发展趋势，苏博以江南园林美学与馆藏文物为核心文化资产，而周大福持续探索东方金工艺术的现代表达，本次展览借园林花窗这一江南标志性美学符号，打通文物、园林、珠宝三大文化载体，在古建空间内构建沉浸式东方美学叙事。

在空间造型与制作层面，展览划分窗映朝暮、窗纳四时、窗溯古今三大意境篇章，依托忠王府楠木厅原生古建空间，复刻园林花窗光影装置，引导自然光穿过窗格，于地面投射出花木纹样，将江南 “借景、框景” 的造园哲思融入展厅。现场全球首发「青韵」系列珠宝，设计从五代秘色瓷莲花碗、吴王夫差剑、清代碧玉蟾等馆藏文物提取美学符号，运用聚釉渐变、精细雕金等工艺打造项链、耳饰、手链等作品，观众可以对照馆藏文物原件与珠宝展品，直观读懂文物美学向现代首饰的转化。

活动期现场内容和传播营销深度绑定，古建光影花窗装置自带雅致高级的视觉特质，适配社交平台美学内容传播，面向文博爱好者、珠宝藏家与国风美学爱好者，文化 KOL、观展游客产出图文与短视频，传递江南美学，拉长项目传播周期。项目意义在于跳出普通品牌商业展的逻辑，以文博 + 珠宝的跨界形式探寻传统金工艺术的全新表达。展览不只是新品首发展示，更是一场文化解读，将厚重的文物文脉转化为可观赏、可佩戴的珠宝艺术，集文化叙事、新品首发、美学打卡于一体，实现传统文化活化、品牌文化调性升级与圈层美学传播的多重目标。

Chow Tai Fook collaborates with Suzhou Museum to host the “Blooms through the Window” jewellery art exhibition in the Nanmu Hall of Prince Zhong’s Mansion. The event coincides with the 20th anniversary of Suzhou Museum’s main building opening, serving as an in-depth cultural crossover project between museum institution and jewellery brand. Historically, the exhibition follows the trend of revitalizing traditional culture into contemporary forms. Suzhou Museum treasures Jiangnan garden aesthetics and cultural relic collections, while Chow Tai Fook keeps exploring modern interpretation of oriental gold craftsmanship.

Taking garden flower windows, the iconic aesthetic symbol of Jiangnan, the show connects cultural relics, classical gardens and jewellery art, building immersive oriental narrative inside heritage architecture. In terms of spatial design and fabrication, the exhibition is divided into three poetic chapters: Window Reflecting Dawn and Dusk, Window Embracing Four Seasons and Window Tracing Ancient and Present. Based on the original ancient architecture of Nanmu Hall, garden flower window light installations are reproduced. Natural light filters through window lattices and casts floral patterns on the floor, integrating the classical Chinese gardening philosophy of framed scenery into the exhibition. The global debut of the “Sage Collection” jewellery series takes place here. Drawing aesthetic motifs from museum artifacts including the Five Dynasties secret-color porcelain lotus bowl, King Fuchai of Wu sword and Qing jasper toad, the collection adopts gradient glaze effect and refined gold carving to craft necklaces, earrings and bracelets. Visitors can compare original relics with jewellery pieces and understand how antique aesthetics are translated into modern wearable art.

On-site experience and marketing communications are closely integrated. The elegant flower-window light installation delivers sophisticated visuals well suited for aesthetic social media content. Targeting museum enthusiasts, jewellery collectors and Chinese-style aesthetic lovers, cultural KOLs and visitors generate photos and short videos about Jiangnan aesthetics and extend the campaign’s communication timeline. Moving beyond ordinary commercial brand exhibitions, this project explores new expressions of traditional gold craftsmanship through museum-jewellery crossover. More than a new product launch, it carries cultural interpretation, transforming profound relic heritage into wearable jewellery art. Integrating cultural storytelling, product premiere and aesthetic check-in, it fulfills multiple objectives including revitalization of traditional culture, elevation of brand cultural positioning and aesthetic communication within cultural communities.

关于周大福

周大福创立于 1929 年，是源自中国的全球知名珠宝品牌，深耕珠宝工艺近百年，以精湛金工与创新设计著称。品牌长期致力于中华传统文化的活化创新，持续联动各大文博机构推出联名系列与艺术特展，将文物美学、古典园林意境融入珠宝创作。周大福以文博跨界展览、主题艺术展等形式，挖掘东方美学的当代价值，打破珠宝单纯的商品属性，传递兼具传承感与现代审美的珠宝艺术理念。

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