娇韵诗至臻凝时之旅发布会

2026年08月28日-2026年09月06日

上海

项目传播

项目现场

2026年8月26日，法国高端护肤品牌娇韵诗于上海举办「至臻凝时逆龄新生之旅」发布会，恰逢品牌全新长寿研究中心成立，是品牌深耕肌肤长寿科学、落地前沿抗老科研成果的里程碑活动，也延续了其深耕中国市场、以上海为全球科研布局核心的长期战略。

项目空间采用弧形展陈结构，以沉浸式叙事空间铺展品牌七十余年科研历程，依托时序化历史墙梳理品牌自1954年创立以来的抗老研究脉络，清晰呈现1990年专项研究启动、2008年首款长寿理念产品问世、2026年研究中心落成的完整演进轨迹。展区系统化呈现长寿科学四大支柱与最新科研数据，聚焦至臻凝时系列核心月神花精萃，可视化展示零下196℃液氮萃取工艺与FOXO蛋白活性提升等硬核技术，实现自然植萃与先锋科技的场景化落地。活动官宣章子怡成为系列首位全球代言人，结合品牌高层出席加持，强化品牌优雅、专业的高端调性。

本次发布会不止于新品推介，更是品牌上海研发布局的重要落地成果。依托明星影响力与专业科研内容，活动联动美妆垂类媒体与圈层达人传播，将硬核科研理念转化为大众可感知的抗老认知，巩固娇韵诗在高端抗老赛道的专业话语权，完成品牌价值升华、科普传播与市场心智沉淀的完整营销闭环。

On August 26, 2026, French high-end skincare brand Clarins hosted the “Time Reset Anti-Aging Journey” launch event in Shanghai, coinciding with the establishment of the brand’s new Longevity Research Center. As a milestone campaign for Clarins’ in-depth exploration of skin longevity science, it continues the brand’s long-term strategy of taking Shanghai as the core of global scientific research layout in the Chinese market.

Adopting an arc-shaped exhibition structure, the venue unfolds the brand’s 70-year scientific research context through immersive spatial narration. The chronological historical wall reviews the brand’s anti-aging development since its founding in 1954, including the launch of special research in 1990, the first longevity-concept product in 2008 and the inauguration of the research center in 2026. The exhibition area displays four pillars of longevity science and latest research achievements, focusing on the core Moonflower extract of the premium collection. It visually presents the -196℃ liquid nitrogen extraction craft and FOXO protein activation data, integrating natural plant power with cutting-edge technology. The event officially announced Zhang Ziyi as the first global spokesperson of the series, with senior brand executives in attendance to strengthen its premium and elegant positioning.

Beyond new product promotion, the launch empowers Clarins’ local R&D layout. Leveraging celebrity influence and professional scientific content, it drives communication via beauty media and influencers, transforms professional anti-aging theories into public cognition, consolidates the brand’s leading position in high-end anti-aging track, and forms a complete marketing loop of brand value upgrading, science popularization and user mind cultivation.

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