倩碧「静愈白皮书」发布会

倩碧「静愈白皮书」发布会

2026年09月14日

杭州 良渚文化中心

项目预告

项目传播

项目现场

倩碧「昼见静愈 夜感新生」新品暨《2026 敏肌人群静愈白皮书》发布会于 2026 年 9 月 14 日落地杭州良渚文化中心。项目选址良渚，依托遗址片区原生静谧自然基底烘托身肤同愈的静愈理念，打造专属静愈美学空间，是品牌立足皮肤学专研定位的一次跨界内容型发布会。

活动跳出传统美妆新品发布只聚焦产品卖点宣讲的模式，将产品发布、行业白皮书调研、专家研讨与情绪疗愈体验融为一体，依托覆盖全球 7 大市场超 7000 名受访者的调研成果，跳出单纯皮肤病理研究，探讨敏肌群体肌肤状态、心理情绪与社交困境，提出身、心、肤三位一体修护思路，打破敏感肌用户只能在功效与安全之间取舍的固有认知，为美妆行业敏肌赛道的产品研发与用户研究提供新的参考方向。

在空间造型与现场制作层面，场地依托良渚文化中心简约厚重的建筑气质打造静愈美学空间，整体色调克制柔和，弱化商业感，空间动线依照 “白天研讨、夜间音乐会” 双时段叙事逻辑划分，设置圆桌研讨区、白皮书成果展示区、新品体验区以及晚间音疗演出区域。

空间造型大量运用自然肌理材质，融合柔和环境光，呼应 “静愈” 主题，实现场地原生人文自然氛围与品牌身心修护理念的融合，兼顾论坛会议的专业严谨性与音乐会疗愈沉浸感。活动周期内，白天环节邀请皮肤科研专家、音乐人、疗愈师等跨界嘉宾开展圆桌研讨，现场发布白皮书与全新「昼夜愈颜」彩护系列，研发专家解读敏肌肌肤机理与覆盖清洁、修护、底妆、唇颊场景的妆护合一产品；晚间以颂钵音疗与静愈音乐会，回应敏人群身心双重压力的议题。

从传播营销维度来看，良渚文化场地、白皮书专业内容、跨界嘉宾与疗愈音乐会组合，兼具行业专业度与情绪话题性，能够同时触达美妆行业从业者、皮肤科专业圈层以及敏肌消费者，催生专业媒体深度报道与社交平台情绪向 UGC 内容。项目以专业白皮书建立品牌公信力，借沉浸式场景传递静愈理念，弱化单向产品推销，完成新品首发、品牌专业心智加固、行业内容传播的完整营销闭环。

Clinique’s new product launch and “2026 Sensitive Skin Calming Recovery White Paper” press conference themed “Serene Recovery by Day, Rebirth at Night” was held on September 14, 2026 at Liangzhu Culture Centre in Hangzhou.

Selected for its tranquil natural surroundings, Liangzhu sets the tone for the brand’s philosophy of simultaneous recovery of body and skin, with a custom serene aesthetic space built onsite. Moving beyond conventional beauty launches that merely highlight product features, this integrated event combines new‑product debut, industry white‑paper research, expert roundtable and emotional healing experience. Based on surveys covering over 7,000 respondents across seven global markets, the research goes beyond dermatological symptoms to analyze skin conditions, mental stress and social challenges of sensitive‑skin groups. It puts forward a three‑dimensional recovery concept covering body, mind and skin, breaking the stereotype that sensitive‑skin consumers have to choose between efficacy and safety, and offering new references for product development and consumer research in the sensitive‑skin beauty sector. In terms of spatial styling and on‑site production, the venue adopts the simple, solemn architectural temperament of Liangzhu Culture Centre to build the serene aesthetic space. Restrained and soft tones reduce commercial atmosphere.

The visiting route follows the dual narrative of daytime seminar and evening concert, divided into roundtable discussion zone, white‑paper exhibition zone, product trial zone and sound‑healing performance area. Natural textured materials and soft ambient lighting echo the theme of calm recovery, blending the local cultural and natural vibe with the brand’s body‑mind‑skin repairing concept, balancing the professionalism of forum and immersive healing atmosphere of the concert. During the event, dermatology researchers, musicians and healing therapists are invited to the daytime roundtable. The white paper and new “Day & Night Skin Recovery” makeup‑care collection are officially released. R&D specialists explain the mechanism of sensitive skin and the makeup‑care integrated products covering cleansing, repair, base makeup and lip‑cheek makeup.

The evening singing‑bow sound therapy and serene concert address the dual physical and mental pressure faced by sensitive‑skin groups. From marketing‑communication perspective, the Liangzhu venue, authoritative white paper, cross‑field guests and healing concert combine professional credibility and emotional appeal, reaching beauty industry practitioners, dermatology professionals and sensitive‑skin consumers. It inspires in‑depth reports from professional media and emotion‑driven UGC on social platforms. Building brand credibility through the white paper and conveying calming philosophy via immersive scenes, the project avoids blunt sales pitches and forms a complete marketing closed‑loop for new‑product launch, reinforcement of brand professional image and industry content dissemination.

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