匡威「未完成画廊」

2026年08月23日-2026年09月06日

上海 愚园路 1175 号

项目预告

项目传播

项目现场

匡威「未完成画廊」主题展以街头潮流文化为核心灵感，围绕“对奇思的探索永无止境”主题打造开放性艺术体验空间，是品牌跳出传统鞋服静态陈列模式、以共创艺术叙事重塑青年潮流文化的创新项目，具备品牌文化升级与年轻社群深耕的双重意义。项目空间造型与场景制作极具实验艺术特质，摒弃完整成品化展陈逻辑，以持续生长的开放画布为设计核心，通过半成品画作、未组装雕塑与散落创作工具搭建原生创作氛围，直观诠释“未完成”的创意内核。展区融入本土艺术家定制装置，兼顾艺术观赏与潮流产品展示，集中呈现多系列经典鞋款、多款高端联名产品线，并全球首发1908 Pro Leather全新配色，同步落地上海城市专属Converse By You定制服务，涵盖沪语印花、石库门图案、鞋带串珠、现场刺绣等在地化DIY内容。活动常态化开设创意工作坊与艺术家驻场活动，引导观众参与空间共创，打破观者与创作者的边界。

活动期以沉浸式互动体验产出大量社群传播素材，将青年创意文化、城市在地特色与产品零售深度结合，依托用户共创内容完成社交平台自发传播，有效强化品牌自由、先锋的创意属性，成功打造青年潮流文化集聚地，实现文化赋能、社群沉淀与产品市场转化的营销闭环。

Inspired by street culture, Converse’s “Unfinished Gallery” exhibition takes “endless exploration of whimsy” as its core theme, building an open and growing creative space that subverts traditional retail display logic. The project represents the brand’s in-depth layout of youth trend culture, conveying the infinite possibilities of creativity through unfinished art presentation. The spatial design adopts an experimental artistic style, arranging semi-finished paintings, unassembled sculptures and scattered creative tools to restore the original artistic creation atmosphere, with localized artist installations enriching the scene texture. The exhibition displays classic sneakers, high-end co-branded series and the globally launched new colorway of 1908 Pro Leather. It also launches exclusive Shanghai customized DIY services including local dialect printing, Shikumen pattern decoration and on-site embroidery, together with regular creative workshops and artist resident activities to encourage public co-creation.

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