DALTON 德海顿 50 周年盛典

2026年04月14日

上海 微风礼堂

项目现场

2026年4月14日，德国院线海洋抗衰品牌DALTON德海顿于上海微风礼堂举办50周年品牌盛典，是品牌深耕全球院线护肤领域半世纪、立足中国市场升级发展的里程碑项目，兼具品牌历史复盘、技术公示与战略发布的多重意义，助力巩固其德系院线安瓶抗衰的标杆地位。

项目依托场地三角建筑原生肌理打造专属美学空间，整体以深海蓝与纯净白为核心视觉基调，延续品牌海洋护肤的核心基因。场地采用简约高级的模块化搭建，融合水景、原生绿植等自然元素，以巨型安瓶艺术装置为视觉核心，沿动线有序布局品牌时光长廊、深海科研展区、产品体验区与主发布舞台，自然光与氛围灯光双重加持，兼顾仪式感与场景出片质感。

本次盛典以三日完整活动周期构建营销传播体系，核心单日盛典联动前后筹备与种草周期，通过全球高管战略分享、核心Celumer®海洋精粹技术解读、全新安瓶新品发布，直观展现品牌科研底蕴。现场院线级护肤体验、全域打卡礼遇持续赋能嘉宾与达人，促使行业探店内容、专业测评内容持续扩散，串联品牌半世发展历程、硬核科研实力与新品市场叙事，实现面向院线合作圈层与大众消费市场的双向传播，打造上海春季高端美妆盛典标杆。

On April 14, 2026, German professional marine anti-aging skincare brand DALTON held its 50th-anniversary ceremony at Shanghai Breeze Hall. As a milestone project marking the brand’s half-century dedication to professional skincare, the event reviews global scientific research achievements, launches new products and releases China market development strategies, further consolidating its benchmark position in German-style ampoule anti-aging skincare.

In terms of spatial design and production, the venue adopts deep sea blue and pure white as the main tones, echoing the brand’s marine skincare genes. Based on the building’s original triangular architectural texture, the modular and high-end space is integrated with waterscapes and green plants. Centered on a giant ampoule art installation, it is divided into a brand time corridor, scientific research exhibition area, product experience space and main stage, with natural daylight and ambient lighting balancing ceremonial texture and shooting aesthetics.

Supported by a three-day complete activity and communication cycle, the event gathers brand executives, industry media, luxury beauty influencers and professional partners. The on-site technology interpretation, new product launch and professional skincare experience provide rich content for offline perception and online secondary dissemination. By linking brand history, core research strength and new product narratives, the ceremony delivers dual-value communication to professional industry circles and mass consumers, building a landmark high-end skincare ceremony in spring Shanghai.

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